Nov 10 - Wendy's is changing up their fries, & adding sea salt as well [pic]

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 11-11-2010, 12:38 AM         #1
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flawda_boy06 
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Nov 10 - Wendy's is changing up their fries, & adding sea salt as well [pic]
 

 

NEW YORK – With an eye toward appealing to foodies, Wendy's is remaking its fries with Russett potatoes, leaving the skin on and sprinkling sea salt on top.

The fast-food chain has been changing its menu to focus on "real" ingredients to win more fans.

The first move in the strategy was a new line of salads such as Apple Pecan Chicken in the summer. Now, the fries, which first appear on Thursday and roll out over the next two weeks. This is the first major overhaul of the 41-year-old company's fries, although it has adjusted the recipe in the past.

The new fries are slightly slimmer than the old ones, and crispier because they're smaller. They will have more salt, a medium size fry goes from 350 milligrams to 500 milligrams, and calories add 10 to 420. The selling price will not change, ranging from 99 cents to about $2. The fries will still come to stores frozen.

Wendy's is planning a marketing push, including national television ads airing later this month, to highlight the changes.

"We want every ingredient to be a simple ingredient, to be one you can pronounce and one your grandmother would recognize in her pantry," said Chief Marketing Officer Ken Calwell, who declined to say what the Dublin, Ohio, company was spending on the effort.

People want more natural foods and they want to know where they come from, he said. Having the skin on is a way to remind people that fries come from potatoes, he said. Testing showed that some people think restaurant french fries are processed foods, he said. The old recipe used a blend of potatoes, not always Russett, but the fries were 100 percent potato.

Sea salt is being increasingly used in fine dining and in mainstream eating. Lay's, part of PepsiCo Inc., uses sea salt in a version of its natural potato chips.

The new fries are also cooked in a different blend of vegetable oils.

Wendy's worked with its suppliers to grow more Russett potatoes, so the new recipe will only cost a fraction more to produce.

The company, a unit of Wendy's/Arby's Group Inc., has never been known for its fries, Calwell concedes. Burger King in the late 1990s famously overhauled its recipe to be crispier.

Wendy's said its new fries have been selling well in five test markets, including New Orleans and Orlando, in the past eight to nine months, he said. Wendy's has changed its fry recipe over the years, by adjusting the blend of oil used to fry them, and the amount of time they go from preparation to order, among other things. But those changes aren't something that could be easily understood by diners, so they were never touted.

Fries are very important to restaurant chains because they're a staple, but they've never been a major part of Wendy's business, said Joscelyn MacKay, a securities analyst with Morningstar. The company has been known more for its beef, which is fresh, not frozen. Fries are more of an afterthought to Wendy's, so it's not likely this will drive new business.

"It's very consistent with their positioning but at the end of the day, it's going to be down to taste," she said.



Source:
[pic - click to view]

 Wendy's sells new fries with potato skin, sea salt - Yahoo! News



:dancingcool: looks good to me

142 comments for "Nov 10 - Wendy's is changing up their fries, & adding sea salt as well [pic]"

 7 years ago '10        #2
SandmanNyC 26 heat pts26
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Wendy's is changing up THEIR fries adding sea salt......
 7 years ago '06        #3
D.O.H. 
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$5,073 | Props total: 748 748
man i loved their fries
 11-11-2010, 01:04 AM         #4
flawda_boy06  OP
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 SandmanNyC said:
Wendy's is changing up THEIR fries adding sea salt......
thanks English teacher
 7 years ago '08        #5
KillaKal 1 heat pts
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 Ramazed said:
wendys has like the worst fries..in the fast food game.
i agree. hopefullt this change will be for the better
 11-11-2010, 01:31 AM         #6
Cya Nerd  OP
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Them burgers and chicken nuggets are on point compared to Mcdonalds
 7 years ago '09        #7
getem 
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We have sea salted fries in in NC for like a year now
 7 years ago '04        #8
DERRTY CHYBO 12 heat pts12
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baconator >>>
 7 years ago '04        #9
DERRTY CHYBO 12 heat pts12
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$11,717 | Props total: 789 789
makin me hungry :cool-smiley-009::cool-smiley-009::cool-smiley-009:
 7 years ago '09        #10
WiLL 17 heat pts17
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mcdonalds fries>
 7 years ago '07        #11
Rob De Niro 120 heat pts120
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 JustForgetIt said:
them soggy a.ss fries man. hopefully these ones are better cause their last fries were disgusting 80% of the time.
nah man you get a frosty with your order and dip the fries in the frosty s**t is like
 7 years ago '04        #12
DERRTY CHYBO 12 heat pts12
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 nsane9 said:
nah man you get a frosty with your order and dip the fries in the frosty

 11-11-2010, 01:56 AM         #13
TheKharma  OP
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Word 420 calories. ill make sure to cop some with my next blunt
 7 years ago '05        #14
Fresh|B 977 heat pts977
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$43,466 | Props total: 25181 25181
 WilliamET09 said:
mcdonalds fries>
Checkers/Rallys Fries >>>> McDonalds
 7 years ago '06        #15
xFMx ALCHEMiST 262 heat pts262
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Wingstop fries with ranch>>>>______
 7 years ago '08        #16
Dee Grande 1269 heat pts1269
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f**k wendy's. they keep raising prices while making portions smaller. combos coming w/ small fries & s**t
 7 years ago '04        #17
thisisgame 
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i like wendys soggy fries
 7 years ago '08        #18
LegalTrappeRx 39 heat pts39
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 adulel08 said:
Wingstop fries with ranch>>>>______
man, I hate Wingstop fries for some reason

Checkers/Rally's chili cheese fries or their fully loaded fries >>>>>>>>

their wings are pretty good too
 7 years ago '10        #19
Seymore Cake 19 heat pts19
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Wendy's chili cheese fries are epic, only time they're good
 7 years ago '08        #20
LegalTrappeRx 39 heat pts39
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 Seymore Cake said:
Wendy's chili cheese fries are epic, only time they're good


Wendy's Chili Cheese Fries?

n*gga, where the f**k U live? they don't serve that s**t at the Wendy's in my city
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