"In case any of you missed last night’s discussion on Twitter, @LILife aka Jermaine Dupri asked @XXLStaff, “Why ya’ll never gave Bow Wow a cover any point in his 12 year career?”
Apparently, JD had tweeted the question earlier in the day but my co-worker Ans, who was manning the Twitter account, didn’t see it until much later, following a bevy of RTs. His response: “probably timing and buzz at the moment. If you go back and check his [Bow Wow's] album releases versus who got the cover at that time I a.ssume they [were] bigger, that’s just my guess but really couldn’t tell you since I haven’t been here 12 years.”"
"Funny thing is, when one of my other co-workers caught wind of the JD Twitter conversation, he pointed out a time where he had a similar discussion with the ATL CEO that was quite different. When asked about Bow Wow’s career and the possibility of him gracing the cover in the March 2007 issue, Dupri had this to say:
“I think [Bow Wow's] career is a strain on his brain… A lot of times he feels like he is stuck in a world and has nowhere to go. He asks me questions all the time, like, ‘When are they going to put me on the cover of XXL?’ and you automatically kind of know, ‘That ain’t going to happen, Bow, because the people that read XXL ain’t really buying your records.’ He thinks about that. He starts feeling like, ‘s**t, I should just do something else until I turn 22, 23.’”"
And Boxden thinks he's not going through anything. Yeah, that's a magazine cover, but he's a rapper, and that's what rappers do — they grace the cover of magazines.
Imagine having an album coming out and you can't get a cover. Meanwhile, Drake comes in the game and he's getting covers like it's nothing.
s**t might seem petty to us, but that's their world. He probably making tons of money, But he still isn't looking too good in his circle of people. It's to look good around some people who aren't doing better than you. Get around people on your level, then let's see how you feel.