he aint doin anything i havent seen before. same s**t in a shiny new package. thats all hes trying to do. lemme guess he's supposed to be the guy thats brings it back to the golden era right? yea a 4 year grad being the embodiment of a 90s mc?? gimme a break
its all marketing with j cole.
Yeah, a 4 year graduate in hip hop is original itself. No one is saying he is suppose to be a 90s emcee...the golden era has passed, but for you to say J. Cole is garbage and unoriginal is foolish. He does have Hov behind him and he can sing so there probably will be a lot of marketing going into him, but he is still more creative than 85% of the rappers out right now. J. Cole is finally someone who isn't just bragging on every track about the cars and houses that he has (which most rappers exaggerate like whoa), he isn't just talking about drugs and guns non-stop so at least give him some credit.
No one is saying J. Cole is the next Andre 3000 or some hip-hop legend already, but it'll be nice to hear someone in the mainstream who can actually write a decent rhyme and is intelligent enough to put words together.
J. Cole and Jay Electronica are the two most promising upcoming artists in my opinion, but it's already obviously that Jay Elect will never make it in the mainstream.
Once again, at least J. Cole raps about what's going on in his life and doesn't make up some fairy tale world