To be fair anything fashion related hardly costs anything to make. Any Nike shoe costs like $5 for Nike to make.
I was fortunate enough to see a product order sheet from one major sneaker retailer a few months ago. They purchased a pair of kicks (bulk order of course) that retailed at $150 for about $74 per pair… profit is about half the shoes overall retail value for said retailer, approximately $76 profit on every pair sold for retail value . That means that Jordan Brand should be making at least half of the wholesale price in profit as well, making the total cost to produce a finished product at about $37 per pair.