hmmm... that would be a good way to stop early leaks... stop making CDs and just start selling the albums that way with the cards that have a set date to activate and stuff...
This is a little bit off topic, but I thoroughly agree with you on this. this medium is the future of the music industry. it's absurd that, for the better part of the decade, the industry has been f!ghting a futile war against the internet and piracy, instead of embracing the new technology and reshaping their business model accordingly. If this turns out to be true, in that there is a card with a download code to download the album, it is revolutionary. if not, the music industry needs to adopt such a practice, oh, i dont know, 7 years ago. It won't eliminate piracy after albums drop, but it sure will increase the first few weeks of album sales, i think.