but those artist aint selling records..Gucci Mane album aint sell that much..OJ tha juiceman buzz has died down..every label is signing artist based off of singles that these artist are making to cater to one kind of audience..it's a fact most radio stations have been taking over by clear channel and other elite business men..yes its up to the artist to create there own buzz..that's obvious..it's always been that way..but any artist can create that mixtape/ internet/youtube buzz..it's the elite thats signing one kind of rapper and pushing that rappers single out there..only for the label to make more mony off the artist then the artist his/herself..not to mention alot of artist pay radio stations to play there music.. it's like the old saying "if you build it they will come"
Kanye makes creative music..Kanye records get played on the radio..u think Gucci mane, Wacka,OJ will sell more then Kanye?? hell no..he reaches a big audience..those artist only reach one audience..hip-hop sales are the lowest they ever been..u know why? Cuz only one type of rap is being showcased in mainstream..ppl aint buying they records in bulk.. the labels took advantage of a formula and now that gimmick s**t aint selling no more
when the white elite business men lose interest n taking over hip-hop..hip-hop will be more diversied in the mainstream like it was before..this is nothing new..it happen to rock-n-roll/ r&b/n now it's hip-hop turn..
I never said they were high sellers. What i'm saying is that the people who are popular now are genuinely
popular (at least among young Black people). Yes they may be flash in the pan, but people are still feeling them regardless. Gucci and these other (mostly Southern) n*ggas don't sell because they don't fully have White consumers backing them; their singles aren't pop enough and are too far in between.
The belief that payola has this massive hold and dictates the industry is ducktales. Maybe at one point in time, yes, but certainly not nowadays. Radio stations are often months behind in terms of playing the newest music and with iPods and the internet giving people the ability to hear music that can be literally days old, radio is a dying media (not as bad as print, but dying nonetheless).
With radio no longer being as relevant to the general listener, no label is going to waste money trying to influence radio. Hell if anything broadcasting companies are so desperate they're probably trying to PAY LABELS so they can exclusive rights to break a single first.