Jan 25 - Burger King to Sell Beer

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 8 years ago '07        #1
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Trae Jay 2 heat pts
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Jan 25 - Burger King to Sell Beer
 

 

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 Burger King plans beer-selling Whopper Bar in South Beach - USATODAY.com



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Gimme a Whopper, fries — and a beer.
Those words are no longer wishful thinking. Friday, Burger King (BKC) will unveil plans to sell beer and burgers at a Whopper Bar — a new BK concept to compete with casual dining restaurants — in Miami Beach's tourist-heavy South Beach. The South Beach Whopper Bar is scheduled to open in mid-February.



Don't look for beer at conventional Burger Kings. That's not in the plans. But more Whopper Bars — which offer an a.ssortment of burgers, toppings and beer — could be on tap in tourist hot spots such as New York, Los Angeles and Las Vegas, says Chuck Fallon, president of Burger King North America.

A brewski at the new Whopper Bar — served in special aluminum bottles to keep them extra cold — fetches $4.25. Or, order beer as part of a Whopper combo and your bill will be $7.99 — roughly $2 more than the same combo meal with a fountain drink.

The unusual move comes as the restaurant industry is reeling. Restaurant operators reported lower same-store sales in November, compared with a year earlier, for the 18th-consecutive month, the National Restaurant a.ssociation reports. Nearly 65% of operators reported a same-store sales decline in November. December results were unavailable.

Burger King's Whopper Bar isn't the first fast-food chain to test alcoholic beverages domestically. Last year in Seattle, Starbucks opened "15th Avenue Coffee and Tea, inspired by Starbucks." Beyond coffee and tea, it sells regional beers and wines.

By trying to wedge into the fast-casual dining arena with Whopper Bar, Burger King is chasing the 30-and-under crowd, which is the industry's future growth, says Bradford Hudson, marketing professor at Boston University. But the move is very tricky, he says, because "Burger King means fast food."

But Linda Lipsky, a restaurant consultant, says the move makes sense. "The Burger King customer is aging, so they're just trying to grow up with the customer."

The restaurant will initially sell Anheuser-Busch and MillerCoors beers. "You can have America's favorite beers with America's favorite burger," Fallon says. More will eventually be added, he says.

But Lipsky says the chain will be challenged to train staff to legally sell and serve alcohol. "You can be an easy mark if you're not used to selling alcohol," she says.

Burger Kings in Germany and Whopper Bars in Singapore and Venezuela sell beer. But this will be the first BK brand in the USA to sell beer. (A Whopper Bar in Universal City does not sell beer.) "We're in the midst of understanding how much beer will be a part of the (sales pitch)," Fallon says.


AND, Im still not 21

72 comments for "Jan 25 - Burger King to Sell Beer"

 8 years ago '09        #2
Ricky Towel 128 heat pts128
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yeeeah
 8 years ago '07        #3
MissStush88 1 heat pts
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Ehh if they aint selling Corona, High Life or Sweet Water, I dont want no parts if it!
 8 years ago '08        #4
Foolish 7 heat pts
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^lol^

i feel that..

i read main market is for 30yr old men tho

i doubt they drink that...
 8 years ago '06        #5
01seay 83 heat pts83
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Look out for the McDonald's Bar in the next 6 months.

 8 years ago '09        #6
Ricky Towel 128 heat pts128
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 MissStush88 said:
Ehh if they aint selling Corona, High Life or Sweet Water, I dont want no parts if it!
corona is mexican p!ss in a bottle.
 01-25-2010, 03:52 PM         #7
StatisticZ 
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They better have beer at my burger king.
 8 years ago '04        #8
gov'ner 6 heat pts
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now normally i don't drink beer, but when i do.... i prefer dos equis...
 8 years ago '05        #9
TattooedMPsz 50 heat pts50
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yea i mite have to check this out havent been to south beach in a min but like misstush said corona is the s**t matter of fact i got my corona boxers on now lol
 8 years ago '04        #10
rasheedwallace 55 heat pts55
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ooOOo a $4.25 s**tty beer from the king. sounds enticing.
 8 years ago '04        #11
rasheedwallace 55 heat pts55
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 gov'ner said:
now normally i don't drink beer, but when i do.... i prefer dos equis...
this.
 01-25-2010, 04:15 PM         #12
D I P S 3 T 
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Awesome, make burger king even more unhealthy.
 8 years ago '07        #13
KeepinItTrill 30 heat pts30
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 XX DIPSET XX said:
Awesome, make burger king even more unhealthy.
who REALLY goes there to eat healthy though?
 8 years ago '08        #14
Main Event 55 heat pts55
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Jack N the Box>>>>>>Burger King
 8 years ago '05        #15
Cashville2400 5 heat pts
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Two whopper jrs for .99 each a two pitchers.I'll be good,but they should make it a sports bar type place. That would be some good s**t.
 01-25-2010, 04:37 PM         #16
Atlanta 
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so people are gonna get a beer from the drive-thru?

 8 years ago '05        #17
Daddy Black 2 heat pts
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Man f**k dat for 4.25 they better give me some Yuengling or sum Guiness, f**k corona, dont yall know thats bottled mexican piss?? I dunno bout yall but i gotta p!ss like a horse when i drink that.
 8 years ago '04        #18
ThaChrons 
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 gov'ner said:
now normally i don't drink beer, but when i do.... I prefer dos equis...
lmao!!!!!!!!
 8 years ago '09        #19
TheG1ftedOne 4 heat pts
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People gone spend the 4.25 so they can brag to people "I got beer from Burger King"
 8 years ago '05        #20
the407problem 3 heat pts
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thats f**kin awesome
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