FUBU is Working on a Comeback 2010

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Props Slaps
 11-05-2009, 07:41 PM         #1
10735 pageviews
82 comments


nehustler 
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$n/a | Props total:  
FUBU is Working on a Comeback 2010
 

 

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FUBU, one of the original hip-hop/streetwear icons, is making a move to return to the U.S. after a five-year hiatus, says founder Daymond John. The line is getting a revamp and will be more "Carhartt-meets-Abercrombie & Fitch style," but John isn't too worried about losing FUBU's brand identity, because "kids have a three-year memory span, so most don't have a sense of the brand's roots."

FUBU has had a presence internationally in about 150 stand-alone stores, which is a big step down from its heyday. In 1998 the company had total sales of more than $350 million, and was stocked in more than 5,000 stores. Unfortunately, John considers one of his biggest failures to be the fashion-darling Heatherette line by Richie Rich and Traver Rains, which was tragically shuttered because while its campy craziness made it a favorite of fashion types, "it didn’t translate from the runway to retail wearability," according to John. Sigh. FUBU is expected to be back in the U.S. in the fall of 2010, when John expects the timing will be ripe for a comeback.


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 Racked NY: FUBU is Working on a Comeback Line

Carhartt meets Abercrombie style?, I'm not lookin for this!

82 comments for "FUBU is Working on a Comeback 2010"

 9 years ago '04        #2
jsmooth-117 12 heat pts12
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$12,210 | Props total: 8756 8756
 9 years ago '05        #3
StateProperty88 34 heat pts34
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$40,630 | Props total: 10666 10666
*pulls out FUBU jersey* maybe i can wear this again
 9 years ago '05        #4
Woodwin 2 heat pts
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$6,190 | Props total: 2370 2370
for us by us :applause:
 9 years ago '07        #5
Funeral James 24 heat pts24
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$16,578 | Props total: 558 558

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 11-05-2009, 08:22 PM         #6
CHRONICLE  OP
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$n/a | Props total:  
FUBU, f**k YOU.
 9 years ago '06        #7
beantown 74 heat pts74
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$23,410 | Props total: 2 2

[video - click to view]



Last edited by beantown; 11-05-2009 at 08:36 PM..
 9 years ago '06        #8
Pyro911 4 heat pts
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$9,264 | Props total: 96 96
if they wanna make a comeback, start over wit a different name cuz FUBU will forever will a.ssociated wit lol's
 9 years ago '07        #9
timdog 991 heat pts991
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$33,364 | Props total: 20247 20247
good luck to fubu

everybody and they momma rocked that s**t

you never know they might come back with some good clothes
 9 years ago '04        #10
Calamity 8 heat pts
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$11,284 | Props total: 2125 2125
^^^Sun... speak for yourself.. i never rocked that s**t... only thing decent was the fat alber characters... and i didnt even rock that
 9 years ago '05        #11
QualityRecords 9 heat pts
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$15,906 | Props total: 3085 3085
Man, I just saw some guy wearing a fubu shirt at the airport the other day. I did a double take when I saw that.
 11-05-2009, 10:45 PM         #12
Rich-Young  OP
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man.. they should throw mike tyson on all their shirts...

it would sell like crazy
 9 years ago '07        #13
KeepinItTrill 33 heat pts33
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$51,305 | Props total: 18056 18056
is anybody seriously gonna buy that s**t?

nobody wants to be rockin some wack a.ss FUBU nowadays
 9 years ago '04        #14
persuazion 2 heat pts
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$16,376 | Props total: 2490 2490
once a brand is done then its done......I remember Cross Colors and Troop tried to make a comeback....
 9 years ago '08        #15
MrFourteen5 
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$3,814 | Props total: 7107 7107

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Last edited by MrFourteen5; 11-08-2009 at 10:57 AM..
 9 years ago '07        #16
Cartel-Clipz 29 heat pts29
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$31,899 | Props total: 29137 29137
 nehustler said:

[pic - click to view]


FUBU, one of the original hip-hop/streetwear icons, is making a move to return to the U.S. after a five-year hiatus, says founder Daymond John. The line is getting a revamp and will be more "Carhartt-meets-Abercrombie & Fitch style," but John isn't too worried about losing FUBU's brand identity, because "kids have a three-year memory span, so most don't have a sense of the brand's roots."

FUBU has had a presence internationally in about 150 stand-alone stores, which is a big step down from its heyday. In 1998 the company had total sales of more than $350 million, and was stocked in more than 5,000 stores. Unfortunately, John considers one of his biggest failures to be the fashion-darling Heatherette line by Richie Rich and Traver Rains, which was tragically shuttered because while its campy craziness made it a favorite of fashion types, "it didn’t translate from the runway to retail wearability," according to John. Sigh. FUBU is expected to be back in the U.S. in the fall of 2010, when John expects the timing will be ripe for a comeback.



Carhartt meets Abercrombie style?, I'm not lookin for this!

[pic - click to view]

 9 years ago '06        #17
hooligun 12 heat pts12
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$20,338 | Props total: 561 561

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Last edited by hooligun; 11-06-2009 at 12:08 AM..
 11-06-2009, 12:13 AM         #18
k3llz  OP
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 beantown85 said:
lmao CLASSIC
 9 years ago '05        #19
MATIX 
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$8,063 | Props total: 173 173

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 9 years ago '07        #20
ptwist 49 heat pts49
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$16,845 | Props total: 8932 8932
damn son i rememeber i used to rock a jersey back in elementary

thought i was the s**t
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