Diddy Own Now 50% of Ciroc

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 9 years ago '04        #1
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caboloon 201 heat pts201
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Diddy Own Now 50% of Ciroc
 

 
Sean "Diddy" Combs has expanded his deal with the world's largest liquor maker to extend his Circoc brand of vodka. Combs is a 50 percent owner of Ciroc with Diageo.



Diageo is also the owner of popular brands like Smirnoff and Ketel One.



Bloomberg News reports that Combs and Ciroc are planning to release coconut and red-berry varieties in the United States according to Circoc’s marketing director, Marc Strachan.



The partnership with Combs is extremely lucrative, helping Diageo earn over $2 billion in liquor sales in 2008.



Combs began promoting the brand in a deal announced in October of 2007.



Since then, sales have climbed from 60,000 cases in the first half of 2007 to a whopping 400,000 cases for 2008-2009.



According to Strachan, Combs is a true partner in the venture and receives half of Ciroc's profits.



Combs and his Sean Combs Enterprises are responsible for brand management decisions in the venture, including marketing, advertising, public relations, events and product placement.



more money more money

16 comments for "Diddy Own Now 50% of Ciroc"

 11-02-2009, 06:29 AM         #2
Metalzoa 
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Diddy can't stop. He won't stop.

Gotta give your boy daps for the business moves and keeping the money coming in.
 9 years ago '07        #3
ptwist 49 heat pts49
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$16,843 | Props total: 8932 8932
take that, take that
 9 years ago '04        #4
Superstar 
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*waits for the diddy gifs*
 9 years ago '07        #5
MELODY 66 heat pts66
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$11,939 | Props total: 4153 4153
Power move.
 9 years ago '08        #6
Showtimegp 17 heat pts17
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Balling..shout out to puff..watch him take nuvo next
 8 years ago '04        #7
Hardkore 10 heat pts10
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 Metalzoa said:
Diddy can't stop. He won't stop.

Gotta give your boy daps for the business moves and keeping the money coming in.
^ pretty much. no matter how sh*tty he treats his rappers and singers...

...he got money.

sean john. ciroc. several restaurants throughout the U.S. a record label. reality t.v. shows.

"take that, take that..." :dancingcool:
 05-04-2010, 05:16 AM         #8
deLeet 
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 MELODY said:
Power move.
:cash::cash::cash:
 8 years ago '05        #9
BONZ! 14 heat pts14
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[pic - click to view]

 05-04-2010, 05:45 AM         #10
Ni2 
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how does he have time. hard to believe hes not just a silent partner.
 8 years ago '08        #11
LegalTrappeRx 39 heat pts39
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take that, take that... :dancingcool:
 05-04-2010, 09:24 PM         #12
BxFinest23 
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[pic - click to view]

 8 years ago '07        #13
NuffGanja 117 heat pts117
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his kids kids kids gon have some cheese
 8 years ago '05        #14
Flatbush85 55 heat pts55
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Diddy is definitely going to be the first hip hop entrepreneur to a billion
 8 years ago '08        #15
LegalTrappeRx 39 heat pts39
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 NuffGanja said:
his kids kids kids gon have some cheese
hopefully, if they don't blow it... they better take after him and actually be good business men (minus ripping artists off)
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