Do you think Don King was happy when Buster Douglas knocked out Mike Tyson?
Hell no, you know why, because he knew that Buster would not be the cash cow mike was. And how do you figure they are going to market this dude into something big when everyone knew that Kimbo isn't that good in the first place. What do you think reporters are saying right now. They are saying Kimbo got exposed by an average light HW. You will not see Seth on the cover of any magazine or getting any kind of big endorsement deals because of this.
Buster Douglass wasn't subbed in to f!ght mike tyson 2 hours before the f!ght either...If kimbo had prepared for this dude, and this had been the card from day one, then your point is valid, but you forget that this whole things was decided hours before the f!ght...they set up this mess like WWE...everyone in the general public expected kimbo to handle this dude and BAM, he loses in 14 seconds...the world that isn't hardcore MMA fans can't believe that this pink haired dude who is 30 pounds lighter then kimbo knocked him down in 14 seconds...
And yes, YOU and ME know that kimbo isn't any good, but the general public thinks he's the baddest man on the planet.