The *OFFICIAL* Grand Theft Auto IV Thread: Warning! Some People are posting SPOILERS

most viewed right now
 125
Image(s) inside This man's nose looks like...
25 comments
@wild'ish
most viewed right now
 68
Image(s) inside Finished my 18 years of child support
229 comments
@wild'ish
most viewed right now
 61
Image(s) inside Diddy pens letter to Pusha and Kanye proclaiming "Daytona" a CLASSIC
143 comments
@hiphop
most viewed right now
 60
Image(s) inside Kanye West - Love Everyone [COVER]
129 comments
@hiphop

section   (0 bx goons and 1 bystanders) Share this on Twitter   Share this on Facebook
 

Which Console Are You Getting GTA IV For?
PS3 188 36.29%
Xbox 360 302 58.30%
Both (That's How I Roll) 28 5.41%
Voters: 518. Sorry, you cannot vote on this poll (Boxden members only)

[Click here to become a member]

Props Slaps
 10 years ago '04        #2021
DPGUNIT 1 heat pts
space
avatar space
space
$10,248 | Props total: 5 5
and i know a shorty at the gamestop thats gon get me @ the front of the line!!!!! YESSSSSSSSSSSSSSS!
 10 years ago '06        #2022
AJ19872006 7 heat pts
space
avatar space
space
$2,974 | Props total: 41 41
 BlockBurner226 said:
already did
 04-28-2008, 01:00 PM         #2023
Cyncere_Wun 
space
space
space
$n/a | Props total:  
i just called the local gamestop by me....Pembroke Pines, Fl and asked if they'll have a seperate line for those that paid down for gtaIV already and they said they'll only have one line and that i should swing by @ 6PM and pick a number because they are gonna calling numbers by 11....i was like "what the hell"....i aint really tryna be out there too late.....i know dudes would be willing to do a jack move or something.....
 10 years ago '04        #2024
A.G 27 heat pts27
space
space
space
$39,757 | Props total: 4592 4592
LOS ANGELES (AP) — There's no Burger King tie-in or special flavor of Mountain Dew. No commercial directed by Peter Jackson, or even an action figure.

The run-up to "Grand Theft Auto IV" has been considerably less ballyhooed than last year's over-the-top "Halo 3" debut. Yet when "GTA IV" parks on store shelves on April 29, the latest entry in the controversial video game franchise could be the most lucrative launch in entertainment history — and one that many people may not even know about.

Analysts predict Take-Two Interactive Software and Rockstar Games' open-world, action-driving game will easily top last year's record-breaking $300 million first-week sales of Microsoft and Bungee Studios' first-person shooter "Halo 3" — and without a similar marketing bonanza.

With the launch of "GTA IV" on both the Xbox 360 and PlayStation 3, Rockstar is seemingly steering in one direction: the downlow.

"Rockstar wants to control the message all the time," says Sam Kennedy, editorial director for the gaming site 1UP.com. "They want this to be seen and perceived exactly the way they want. That's why — outside of the official trailers they released — people haven't seen a lot of gameplay footage in advance of 'GTA IV' shipping. They want to build that hype."

Take-Two and Rockstar declined to comment for this story, but following a 90-minute demonstration of the game in January, "GTA IV" writer and Rockstar vice president Dan Houser told The a.ssociated Press that the infamous game developer, who's also responsible for the "Manhunt" and "Bully" games, was being overly protective for one very important reason.

"We want people to be really excited and not know everything by the time they play the game," said Houser. "Of course, we want them to understand what they're buying, but we want there to be surprises along the way."

The desire for intel about "GTA IV" has been mounting since the game was announced at the Electronic Entertainment Expo in 2006 and again in August when Take-Two revealed "GTA IV" would be delayed until 2008. Other than four popular online trailers and some embargoed press previews, there hasn't been much information.

The silent treatment is a savvy business move, according to Steve Fowler, vice president of strategy for the Ayzenberg Group, a company that specializes in interactive entertainment advertising and marketing. Fowler worked as a product manager on the original "Halo."

"'Halo 3' took the approach of going after a less core consumer, but they had an ulterior motive," says Fowler. "Microsoft was using 'Halo 3,' their biggest property, to try and sell more Xbox 360s. Take-Two and Rockstar are free of that constriction because 'GTA IV' is on both platforms, so they're only motivated to be true to what their game is and sell copies of their game."

Thus far, Rockstar's advertising campaign has consisted of several outdoor elements — billboards, bus wraps, building murals, phony wanted posters — spread across North America and Europe as well as a few viral videos featuring satirical commercials for fictitious "GTA" businesses posted online. GameStop and Microsoft have also aired their own TV commercials featuring the game.

The less-is-more approach might also have something to do with the controversial series' M-rated content. "GTA IV" anti-hero Niko Bellic, an imigrant-turned-gangster from Eastern Europe, isn't exactly one of the Mario Brothers. As Bellic, players can hijack cars, earn cash for criminal activities, flee from police, drive drunk, k!ll innocent bystanders and patronize strip clubs.

"If you look at their marketing, that's not a selling point at all," says Fowler. "They've gone with this comic book look and feel. It's not about graphic violence. It's not about profanity. It's more about the feeling, expression and the emotional attachment to the characters and the world."

The drama extends beyond Liberty City, the game's fictional locale, and into the real world. Video game publisher Take-Two, which owns Rockstar, has been subject to a hostile takeover bid from Electronic Arts since February. Take-Two has been holding out, refusing to enter formal talks with EA or any other suitor until April 30, the day after "GTA IV" goes on sale.

Huge first-day "GTA IV" sales could certainly boost the value of Take-Two's shares. The lack of a "Halo 3"-sized advertising campaign isn't expected to affect sales, according to video game analysts. Unlike the Xbox 360-exclusive "Halo 3," the ninth "GTA" game is being simultaneously released for Sony's and Microsoft's consoles, a first for the 10-year-old gaming franchise.

"The addressable market at launch is about 24 million consoles," says Michael Pachter, video game analyst at Wedbush Morgan. "So how many will sell in the first week or month or few months? Nine million. That's the number. That's about a 35 percent attach rate. By year's end, it'll be somewhere between 11 and 13 million because more consoles will be sold before the holidays."

By comparison, "Pirates of the Caribbean: At World's End," which had the highest grossing film debut in 2007, fleeced $404 million in its first six days around the world. However, a movie ticket is significantly less than the $59.99 price tag for "GTA IV." And software sales are usually less concerned with opening week figures, according to Pachter.

"Opening week doesn't have any bearing on lifetime sales," says Pachter. "With box office, three to five times opening weekend sales is what movies usually do. Games can slip under the radar and be slow and steady sellers like 'Wii Fit' will be or highly anticipated like 'GTA IV' and literally sell half of their lifetime units in the first week."

Such sales would beat the record held by "Grand Theft Auto: San Andreas," the previous "GTA" console game that sold over 9 million copies when it was released for the PlayStation 2 in 2004, according to NPD Group, which tracks video game sales. To meet the demand, retailers such as GameStop and Best Buy are opening their doors at midnight for special "GTA IV" launch events.

"I would expect April to be a monster sales month for the video game industry, one that is likely to break all sorts of previous records," says Anita Frazier, video game analyst for NPD Group. "We release our April sales data on May 15, and I get goosebumps thinking of the numbers we'll see on that day."
 10 years ago '04        #2025
Kap(Da)King|M 5 heat pts
space
avatar space
space
$7,235 | Props total: 429 429
ahh goin to pick this up at 6 maybe..gasssed
 10 years ago '04        #2026
1000bluntz 
space
avatar space
space
$18,262 | Props total: 15561 15561
fu*k that sh*t, I'm leaving my crib at 11, I don't sleep so I don't give a fu*k about a line. Plus my Gamestop just opened like a month and a half ago so I doubt it'll be as wild as some of the other ones around my area. I'm getting so fu*king high tonight, can't wait. I think I might cop a bottle too for this festive occasion.
 04-28-2008, 01:24 PM         #2027
BlockBurner226 
space
space
space
$n/a | Props total:  
8 hours !!!!!!!!
 10 years ago '04        #2028
Dot.Com 5 heat pts
space
avatar space
space
$804 | Props total: 826 826
The count down is ON!
 10 years ago '06        #2029
homme 60 heat pts60
space
avatar space
space
$9,568 | Props total: 2243 2243
i dont know how imma go through this night at work
 10 years ago '05        #2030
P-Hill|M 26 heat pts26
space
avatar space
space
$37,982 | Props total: 12658 12658
GTA IV on Wii confirmed



[pic - click to view]

 10 years ago '06        #2031
unclejuju 1 heat pts
space
avatar space
space
$1,215 | Props total: 577 577
loololoollll!!
 10 years ago '04        #2032
Dot.Com 5 heat pts
space
avatar space
space
$804 | Props total: 826 826
Goes and download GTA2 for my pc :)
 04-28-2008, 01:54 PM         #2033
snoopaliciouS 
space
space
space
$n/a | Props total:  
 P-Hill said:
GTA IV on Wii confirmed



[pic - click to view]

LMAOOOOO

nice
imma get my gta tomorrow @ 8:30 in the mornin

cant wait omg
 10 years ago '04        #2034
Dot.Com 5 heat pts
space
avatar space
space
$804 | Props total: 826 826
 snoopaliciouS said:
LMAOOOOO

nice
imma get my gta tomorrow @ 8:30 in the mornin

cant wait omg
Damn i can't even wait till 10 let alone another day :sick:
 10 years ago '04        #2035
Hood_Rich 7 heat pts
space
avatar space
space
$16,242 | Props total: 759 759
if someone didnt pre order, whats the chance of me walking into a store and just getting it off the shelf??
 10 years ago '06        #2036
jayvivz 8 heat pts
space
avatar space
space
$10,826 | Props total: 3 3
^i'd say 87-100% chance.
 10 years ago '04        #2037
ddotdukes5 
space
avatar space
space
$3,064 | Props total: 27 27
my right trigger finger is twitching like crazy!!! I wonder if its anticipation for this game or all the damn typing and mouse clicking from work.
 10 years ago '05        #2038
Young OG 166 heat pts166
space
avatar space
space
$18,659 | Props total: 14731 14731
 Hood_Rich said:
if someone didnt pre order, whats the chance of me walking into a store and just getting it off the shelf??
i just went to game stop and and pre ordered and paid it off at the same time so i don't have to wait @ 12:00 i just walk in and out so i'd say 100% just call and ask can you do that...and make sure they are a midnight release store
 04-28-2008, 02:34 PM         #2039
Cyncere_Wun 
space
space
space
$n/a | Props total:  
yo i jus thought of something.....those of u who own an digital camera....take some flicks of where u picked up the game so we can see whether or not it was hectic where yall was....
 10 years ago '04        #2040
Dot.Com 5 heat pts
space
avatar space
space
$804 | Props total: 826 826
 Cyncere_Wun said:
yo i jus thought of something.....those of u who own an digital camera....take some flicks of where u picked up the game so we can see whether or not it was hectic where yall was....


Im a record the whole thing :)
Home      
  
 

 






most viewed right now
 54
Video inside NBA YoungBoy Hitta Whippin that Draco like John Wick
32 comments
19 hours ago
@hiphop
most viewed right now
 48
yall seen this bi-ch fu-king yet? my word!
48 comments
20 hours ago
@thotsdimesetc
most viewed right now
 29
I will marry this woman for real.
102 comments
20 hours ago
@thotsdimesetc
most viewed right now
 26
Big Gipp Exposes What REALLY Happened Between Pimp C & Master P Forcing P TO L..
100 comments
19 hours ago
@hiphop
most viewed right now
 23
Image(s) inside She Paints ...
55 comments
20 hours ago
@thotsdimesetc
most viewed right now
 20
NFL Terrell Owens claims to have ‘big-time news’ about potential NFL comeback
58 comments
19 hours ago
@sports
most viewed right now
 18
Amber rose slept with 21 savage best friend
197 comments
23 hours ago
@hiphop
most viewed right now
 17
Image(s) inside This guy slaps your girls ass... wyd
113 comments
22 hours ago
@wild'ish
back to top
register contact Follow BX @ Twitter Follow BX @ Facebook search BX privacy