Xbox will "own" GTA IV launch, says MS (GTA IV Coming To N-Gage Before PS3/360)

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 10 years ago '05        #1
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P-Hill|M 26 heat pts26
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Xbox will "own" GTA IV launch, says MS (GTA IV Coming To N-Gage Before PS3/360)
 

 
Friday 8-Feb-2008 11:08 AM "Xbox 360 is still going to have the ultimate experience for GTAIV," says Microsoft's Shane Kim,

Microsoft will make sure that the Xbox 360 benefits most from the GTA IV launch, and from a content standpoint it "already owns it", says Microsoft Game Studios boss Shane Kim.

Speaking to US magazine
[pic - click to view]

 Wired at the DICE summit, the Microsoft games boss said that making sure it owns the launch of Grand Theft Auto IV from a platform perspective "is really important."

"We already own it, I believe, from a content standpoint, because we have the exclusive episodes," he said. "And so Xbox 360 is still going to have the ultimate experience for GTA IV.

"But we have to make sure the customers know that." Especially, he adds, "if you look back, again, to the role of GTA III and what that played in terms of PS2's development - in Europe as well, because it was huge in Europe.

"That's a great opportunity for us. We need to take advantage of it."

The Rockstar sequel is released on both Xbox 360 and PlayStation 3 on April 29, which Kim says is going to make Microsoft's job harder at hogging the GTA spotlight.

"You absolutely have to work harder," he said. "You just can't lose sight of the fact that Sony obviously has a lot of experience and brand equity in this market. And we're still relatively young."

In Europe, says Kim, Microsoft is competing against an "established Competitor". "[Sony has] good equity in Europe. As I've said this morning, they've done a good job in ingraining Sony into the fabric of people's lives, in a broader sense. And so that means you just have to work harder.

"Even though we've managed to do a good job in terms of getting the game day and date, people still, if you just let things roll, will a.ssociate Grand Theft Auto as a PlayStation franchise. Which means that we have to work really hard to make people understand that no, it's not, and that you'll actually get a greater experience on Xbox 360."

So, lets have a row then. Which version are you buying? And will it take 22 minutes to install GTA on PS3?


[pic - click to view]

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237 comments for "Xbox will "own" GTA IV launch, says MS (GTA IV Coming To N-Gage Before PS3/360)"

 10 years ago '04        #2
Kap(Da)King|M 5 heat pts
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p why u do it
 02-08-2008, 08:00 AM         #3
Jann 
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I said this months ago. MS & Rockstar will market GTA IV so heavily as a 360 exclusive that people will probably think its not available on the PS3.
 10 years ago '04        #4
hewsdaddy 
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getting it on ps3
 10 years ago '04        #5
KURUPTION!!! 541 heat pts541
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 hewsdaddy said:
getting it on ps3
Because you don't have a 360.
 02-08-2008, 08:35 AM         #6
Maaly6 
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copping on 360 on DAY ONE

Xbox Live be k!lling it with all the damn DLC--the Gears maps, Crackdown cheats, and CAN'T WAIT for that new alien race/mission pack on Mass Effect in March
 10 years ago '04        #7
EGO 55 heat pts55
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getting it on 360
 02-08-2008, 08:44 AM         #8
DA DOPEMAN 
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Jann that ain't happening, GTA and Playstation go hand and hand, so people will get on ps3 regardless of the ADs.


I said it before, this will be a Madden/COD4/AC situation where both consoles get great sales but 360 gets greater sales due to more people already having a 360 since 2005.

All it matters though is that game will be out for both fanboys of the companies acting like GTA is made by their fav console company.

btw when is the PC version coming?, I will get it for that also.
 10 years ago '04        #9
dog4life 1 heat pts
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PS3 fasho i don't care about extra content they waisted 50mil to try and make it better like when the re-released san andreas without the hot coffee mod and added a new mission plus i like to see people make an a.ss of themselves and i'm pretty sure rockstar is not gonna fu*k sony like that so i expect exclusive content later on for PS3 version via the playstation store without the 50mil and if that doesn't happen PS3 is still getting rockstars new IP exclusively leading me to my point of XBOX paying 50mil for extra content in a multiplatform game and sony paying nothing for an exclusive new IP = owned. and you know rockstar always brings it.
 10 years ago '04        #10
Kap(Da)King|M 5 heat pts
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ill be getting the 360 version...with the wasted 50 mil content
 10 years ago '04        #11
Drug Free|M 11 heat pts11
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i guess im getting it on 360? i have ps2 and 360..we'll see if my 360 lasts till then.
 10 years ago '04        #12
dogmanx23 9 heat pts
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ps3 here....
 10 years ago '04        #13
VictoryThagr8 6 heat pts
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im getting the 360 version because of the downloadable content alone.
 10 years ago '05        #14
PhrozenMenace 
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ps3 version..traditional non-50 mil way
 10 years ago '04        #15
VickVega 1 heat pts
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The question is wether the 360 will be able to play it well, or will it be like Oblivion, with screen lockups and expected problems. The extra content might sway me to get the 360 version if the gameplay doesnt suffer. I'll just wait for the reviews and then choose.
 10 years ago '04        #16
VictoryThagr8 6 heat pts
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 PhrozenMenace said:
ps3 version..traditional non-50 mil way
you do realized that sony paid Take 2 for time exclusive last generation right.
 10 years ago '04        #17
Kap(Da)King|M 5 heat pts
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 VickVega said:
The question is wether the 360 will be able to play it well, or will it be like Oblivion, with screen lockups and expected problems. The extra content might sway me to get the 360 version if the gameplay doesnt suffer. I'll just wait for the reviews and then choose.
360 is the one they had less problems with, according to rockstar
 02-08-2008, 09:25 AM         #18
eliot ness 
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From what I've read PS3 version will have its own extra content as well, so I don't really think it matters
 02-08-2008, 09:30 AM         #19
Jann 
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 eliot ness said:
From what I've read PS3 version will have its own extra content as well, so I don't really think it matters
nope, not until the 360 version is finished with what its getting. MS will spin it and make it clear that the FULL version of GTA is only on the 360. (Im not saying this but this is what MS will spin it into)

The marketing campaign will indeed make sony fanboys sick because they will spin around there words and make it seem like whoever buys GTA on the PS3 is a idiot.
 10 years ago '04        #20
dog4life 1 heat pts
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^a simpleton would believe that
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