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Brand with the most loyal customers


 
 


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 4 weeks ago '06        #1
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LYTE 184 heat pts184
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$16,762 | Props total: 10636 10636
Brand with the most loyal customers
 

 
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"When it comes time for Lexus owners and lessees to shop for a new vehicle, they're most likely to step into another Lexus.

New data from the first year of J.D. Power's new Automotive Brand Loyalty Study shows Lexus customers are, in fact, the most brand loyal. Toyota's luxury division topped the rankings with a 47.6 loyalty percentage. The results and final percent figures are based on the percentage of vehicle owners who choose the same brand when trading in or purchasing their next vehicle.

J.D. Power Automotive Brand Loyalty Study for luxury brands

Lexus even managed to put some distance between itself and rivals. The runner-up, Mercedes-Benz, scored second place with 44.2 percent. The rest of the top five keep it far closer with BMW (43.6 percent), Porsche (43.5 percent), and Audi (43.3 percent) all within 1 percent of one another.

At the bottom of the list sits Jaguar (20.6 percent) along with Infiniti (32.1 percent) and Volvo (33.3 percent). Cadillac just broke out of the bottom three at 34.1 percent. The space between Jaguar and rivals is rather significant for the brand, which has struggled in recent years. Though, its cousin brand Land Rover is in sixth place behind Audi with a 40.3 loyalty percentage.

J.D. Power also scored mass-market brands in which Subaru was the winner. A whopping 61.5 loyalty percentage score gave the Japanese brand the top spot with Toyota at 59.5 percent, and Honda at 57.5 percent. The most loyal customers of a domestic brand come from, believe it or not, Ram. Fiat Chrysler's truck division placed in fourth with 56.2 percent. Ford followed Ram at 54 percent and Chevrolet sits in seventh at 49 percent. One interesting stat is the Hyundai-Kia dynamic. Kia scored sixth place with a 49.4 loyalty percentage, but cousin Hyundai is all the way down in ninth at 44.8 percent.

The mass-market list places the Smart brand at the bottom with just a 14.3 loyalty percentage. Not surprising knowing the brand will soon exit the U.S. market. After that, Chrysler will be at the bottom, as it sits not far at 14.4 percent today.

visit this link https://www.motorauthorit .. -luxury-brands
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36 comments
 

 4 weeks ago '04        #2
xbossxplayax 
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i wonder if "loyal" can be equated to "just too old to care or look elsewhere"

in any case being loyal to a brand that doesnt even acknowledge your existence is a funny idea to even begin with
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 4 weeks ago '17        #3
justin747 50 heat pts50
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I'm surprised BMW ain't number one. Their whole fanbase is

They're like the Apple fans of the car world.
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 4 weeks ago '04        #4
JayR04 130 heat pts130
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I think Lexus is up there because of resale value. When I got my first Lexus, they called me after a year and offered to trade in for a newer one with no money involved. I basically just pulled up and switched cars. That doesn't happen as much with American cars cuz they lose so much value after the first few years.
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 4 weeks ago '04        #5
JayR04 130 heat pts130
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 justin747 said
I'm surprised BMW ain't number one. Their whole fanbase is

They're like the Apple fans of the car world.
I've seen a bunch of people leave the brand due to reliability/customer service issues.

BMW had a lawsuit and had to write checks to customers for engine problems
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 4 weeks ago '16        #6
00010111 137 heat pts137
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 justin747 said
I'm surprised BMW ain't number one. Their whole fanbase is

They're like the Apple fans of the car world.
Those BMW maintenance costs have been humbling for a few people that I know.

Porsche too.
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 4 weeks ago '18        #7
KdenIII 25 heat pts25
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I been saving to grab a Lexus

It ain't about customer loyalty, it's about brand reliability.
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 4 weeks ago '13        #8
NY Knicka 24 heat pts24
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Subaru gang
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Top 10 most propped recently  4 weeks ago '18        #9
Oswaldgatesjr 24 heat pts24
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$7,312 | Props total: 16576 16576
Aka brand with the most suckers
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 4 weeks ago '12        #10
kej718 295 heat pts295
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Most of my mechanics drove Lexus', they are reliable cars and cheaper to maintain compared to the other luxury cars ranked near them.
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 4 weeks ago '16        #11
00010111 137 heat pts137
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$5,185 | Props total: 19576 19576
Toyotas have never let me down.

Doesn't matter the climate/environment.
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 4 weeks ago '11        #12
BtMkRs 13 heat pts13
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Japan doing they thing thing .
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 4 weeks ago '19        #13
Thatdude31 
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Lexus is realiable as sh*t, not to mention ahead if their time. You can still buy a 1999 Lexus RightNow and still have more features than 2010 Dodge Challenger.
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 4 weeks ago '11        #14
CALViiiN 783 heat pts783
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#EuroWhipGang

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 4 weeks ago '17        #15
Naga Sadow 57 heat pts57
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 justin747 said
I'm surprised BMW ain't number one. Their whole fanbase is

They're like the Apple fans of the car world.
Nah, a lot of those gel spiked hair a*shats moved to Audi.
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 4 weeks ago '15        #16
The South 17 heat pts17
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 xbossxplayax said
i wonder if "loyal" can be equated to "just too old to care or look elsewhere"

in any case being loyal to a brand that doesnt even acknowledge your existence is a funny idea to even begin with
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 4 weeks ago '08        #17
DAHNIC 
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We had been Acura Fans since we were 18 Integra's were our 1st cars ever. But, recently switched our primary whip to Lexus last year due to the Acura brand inconsistency as of late and we are loving Lexus so far. They treat you like royalty when servicing the car the way Acura used to. Well, I do own a Bimmer aswell gotta certain kinda love for how the BMW handles on the road won't lie...ijs...

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 4 weeks ago '14        #18
FukHowYouFeel 1 heat pts
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If it was for vehicles in general...Would be Harley-Davidson. Easily.

 4 weeks ago '13        #19
Hooper Hewes 14 heat pts14
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Facts. Had a 2010 IS 350, all white with black interior. Drove so smooth. One day put all new tires on her, was waiting behind a long line of traffic, only to have some bi*ch in a bum a*s Honda rear end me. Tried so hard to get another one and ended up getting an Infiniti. Nothing like a Lexus.... NOTHING
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 4 weeks ago '18        #20
Most Palone 
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 JayR04 said
I think Lexus is up there because of resale value. When I got my first Lexus, they called me after a year and offered to trade in for a newer one with no money involved. I basically just pulled up and switched cars. That doesn't happen as much with American cars cuz they lose so much value after the first few years.
Thatís why itís Lexus all day bi*ch!

fu*k I look like driving some heavy American trash, and overspending on some luxury eurocrap 😂🤣
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 4 weeks ago '05        #21
~~S.L.I.M.~~ 3 heat pts
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Was coming here to say Subaru off top...am not disappointed.
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 4 weeks ago '06        #22
realgunta 1003 heat pts1003
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i knew Subaru was gonna be up there

shout out to @

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 4 weeks ago '17        #23
justin747 50 heat pts50
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 realgunta said
i knew Subaru was gonna be up there

shout out to @



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 4 weeks ago '06        #24
anseltmchs 10 heat pts10
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outdated. Tesla owners will never leave
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 4 weeks ago '05        #25
MSSoldier 3 heat pts
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AYEEEE!

-Lex Gang
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