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Sep 10 - McDonald’s Buys Startup to Add Automated Drive-Thru Ordering


 
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 2 weeks ago '11        #1
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Sin  2273 heat pts2273
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Sep 10 - McDonald’s Buys Startup to Add Automated Drive-Thru Ordering
 

 
-Company to acquire Apprente as it pushes to improve technology
-Apprente’s Silicon Valley headquarters to serve as tech lab


McDonald’s Corp. is making a bet it can automate the task of taking drive-thru orders.

The world’s biggest restaurant company is buying startup Apprente Inc., a developer of voice-recognition technology for use in the restaurant industry, to help speed up lines. The idea is to eventually have a machine, instead of a person, on the other side of the intercom to relay orders to kitchen staff. In Chicago-area restaurants where the system is already being tested, employees still oversee drive-thru order-taking and can step in when needed.

McDonald's Corp. Unveils New Headquarters
Steve Easterbrook speaks at McDonald’s HQ in Chicago in June 2018.
The acquisition is McDonald’s third tech deal in the past six months, and fits into the company’s push to lean more heavily on machines and artificial intelligence to boost sales. McDonald’s is also using Apprente’s headquarters in Mountain View, California -- also home to Google owner Alphabet Inc. -- to start a tech lab, with plans to add employees there.

“We believe we’re at the right stage now to build out our capacity and have a greater presence in Silicon Valley,” McDonald’s Chief Executive Officer Steve Easterbrook said.

McDonald’s sees Apprente, which has fewer than 20 employees, helping it move cars through the drive-thru lane more quickly and take orders more accurately than employees. The company is also investing to add ordering apps and kiosks in its restaurants and digital menu displays.

In the U.S., fast-food companies are looking for an edge amid intense competition. While many chains have turned in robust sales results this summer, a lot of that growth has been rooted in high prices and new locations, rather than traffic gains. While McDonald’s last quarter posted a 6.5% gain in same-store sales -- its best result in seven years -- guest counts in the U.S. remained down.


Founded in 2017, Apprente says its technology can accurately interpret conversational language -- such as a customer ordering a hamburger with no onions and extra sauce. McDonald’s already is testing the technology in two locations in the drive-thru lane, which makes up about 70% of the company’s business. It plans to roll Apprente’s technology out nationwide, Easterbrook said. He predicted it will have a “positive impact on more than half of our customers.”

Dynamic, Plexure


Earlier this year, McDonald’s spent $300 million on Dynamic Yield Ltd., which helps retailers improve performance by collecting personal data from customers to fine-tune sales pitches and promotions. McDonald’s uses Dynamic Yield’s tools to suggest food and drinks to diners based on factors such as time of day, weather and traffic. In April, it bought a small stake in Plexure Group Ltd., which develops mobile apps.

Shares of McDonald’s fell as much as 2.8% to $211.24 in New York Tuesday. They had gained 22% this year through Monday’s close, outpacing gains in the S&P 500 Index.

McDonald’s, which declined to disclose terms of the deal, may expand the use of Apprente’s technology to markets beyond the U.S. The company wants to make sure it can work with different accents, such as in Australia and the U.K., and work in languages besides English, Easterbrook said. The company also sees the technology being used at kiosks and in mobile apps.

“We’d like to get a second language developed very quickly,” he said. “We see it as being a global solution.”

visit this link https://www.bloomberg.com .. -thru-ordering
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 2 weeks ago '11        #2
Sin  2273 heat pts2273 OP
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one step closer to fully automated stores

#f*ghtfor$15 slowly dying
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 2 weeks ago '17        #3
bmf24eva  12 heat pts12
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Aint nobody paying $15 to some lazy a*s kids to work the register at Mickey D's.

Every fast food restaurant following McD's lead and putting up self serve Kiosk's now.

Grocery Stores been stepping up the self checkout lanes for years.

Its only gonna get worse.
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 2 weeks ago '05        #4
StateProperty88  34 heat pts34
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 Sin said
one step closer to fully automated stores

#f*ghtfor$15 slowly dying
i dont think fast food places could ever be fully automated
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 2 weeks ago '11        #5
Sin  2273 heat pts2273 OP
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 StateProperty88 said
i dont think fast food places could ever be fully automated
not yet but the tech is coming




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 2 weeks ago '05        #6
StateProperty88  34 heat pts34
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 Sin said
not yet but the tech is coming


that first video kind of proves my point. it took mad long for a burger to get made. when that thing runs out of ingredients and need to get sh*t out the freezer? the guy in the video does have employees.

also mcdonalds' menu is pretty extensive, are they going to parse it down?

what happens if/when the sh*t stops working? a company as big as mcdonalds is too big to have a FULLY automated system...in my opinion, but we will see
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 2 weeks ago '11        #7
Sin  2273 heat pts2273 OP
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 StateProperty88 said
that first video kind of proves my point. it took mad long for a burger to get made. when that thing runs out of ingredients and need to get sh*t out the freezer? the guy in the video does have employees.

also mcdonalds' menu is pretty extensive, are they going to parse it down?

what happens if/when the sh*t stops working? a company as big as mcdonalds is too big to have a FULLY automated system...in my opinion, but we will see
I think they can do it with the late night menu




and when ingredients run out its just no longer available

 2 weeks ago '08        #8
stlcardinals19  35 heat pts35
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McDonald's to their workers: Remember, we can replace you w/robots and it would be just as efficient so stop this #f*ghtFor15 nonesense

McDonald's three seconds later: Ice Cream machine broken yet again. So sorry
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 2 weeks ago '16        #9
Aztlan  142 heat pts142
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Its gonna suck for a while, but hopefully in the future, as access to higher education is better and emphasized more, only teenagers will be available to fill the few fast food roles.

Adults for the most part, would be working skilled or professional jobs.
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 2 weeks ago '06        #10
Supa mario 
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So does the prices goes down once the store becomes fully automated?????
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 2 weeks ago '06        #11
bigkilla  27 heat pts27
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 Supa mario said
So does the prices goes down once the store becomes fully automated?????
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 2 weeks ago '08        #12
cohs  12 heat pts12
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I wonder how much the net gain for automation will be once they stop making money off the people they fire.
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 2 weeks ago '17        #13
yousabitch  1 heat pts1
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how about we stop supporting companies that are doing this?
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 2 weeks ago '17        #14
Hex 
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 Supa mario said
So does the prices goes down once the store becomes fully automated?????
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 2 weeks ago '07        #15
timdog  topics gone triple plat - Number 1 spot x1
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 bmf24eva said
Aint nobody paying $15 to some lazy a*s kids to work the register at Mickey D's.

Every fast food restaurant following McD's lead and putting up self serve Kiosk's now.

Grocery Stores been stepping up the self checkout lanes for years.

Its only gonna get worse.
Why you mad people f*ghting to get more money?

 2 weeks ago '09        #16
messy marv stan  topics gone triple plat - Number 1 spot x2
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slap away but instead of f*ghting for $15 a hour mcdonalds should lobby the irs mafia to exempt people making under $50k from the irs sodomy fee


ill get slapped into oblivion for pointing out the obvious but its an instant wage boost and protection from the irs cartel
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 2 weeks ago '17        #17
LostTenets  topics gone triple plat - Number 1 spot x1
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 StateProperty88 said
i dont think fast food places could ever be fully automated
What?

 2 weeks ago '18        #18
Proffesor X  35 heat pts35
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 StateProperty88 said
i dont think fast food places could ever be fully automated
They can't someone still has to stock, count the cash, run the store......and to be honest cook the food



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