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Millennials Pick PlayStation As Their Favorite Brand, Gen Z Picks Xbox


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 2 weeks ago '06        #1
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LeMar G 
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Millennials Pick PlayStation As Their Favorite Brand, Gen Z Picks Xbox
 

 
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Rounding out the Millennial top ten was:

1. PlayStation

2. Amazon

3. Target

4. Disney

5. Ford

6. Jeep

7. Apple

8. YouTube

9. Xbox

10. Nintendo

While it’s a bit dystopian to talk about how much we “love” different corporate brands, that’s the job of many a marketing agency who surveys consumers to see which brands they have the most connection with. One of those is MBLM, who has something called the “Brand Intimacy Study” that they’ve been running for ten years now.

The results this year are interesting, to say the least, and show a somewhat odd generational divide that I wasn’t expecting to see.

First, the main headline is that both Millennials (born 1981-1996) and Gen Z (born 1995-2012, don’t ask about the overlap) picked a video game brand as their #1. The difference? Millennials picked PlayStation while Gen Z picked Xbox.

So all three major console players made the cut, yet PlayStation jumped from #8 last year. And this is out of 56,000 possible brands MBLM surveyed. It also gets pretty specific as you can see that this is PlayStation, not Sony, and Xbox, not Microsoft.

Why video game brands? I mean, they’re relatively uncontroversial. PlayStation and Xbox are what you play your favorite games on for X hours a week, and the only reason you would ever not like one of those brands if you were not a gamer at all, or a die-hard fan of the other console. It’s also different than say, liking EA or Ubisoft, a game publisher, which may have its own share of controversies based on microtransactions or releasing buggy games. These days, PlayStation and Xbox exist as relatively uncontroversial entities, as long as you aren’t pitting them against each other for console flame wars.

But I am more curious about the divide between Millennials and Gen Z. Why did Millennials pick PlayStation while Gen Z picked Xbox?

At the present moment, PlayStation has won this current console generation besting Xbox 2:1 in sales, and releasing some incredible original games the past few years from God of War to Spider-Man. Maybe that’s why Millennials like it, so why did Gen Z pick Xbox instead?

Part of me wonders if this was some sort of snowball effect. As in, Gen Z kids picked up Xboxes, so all their friends picked up Xboxes, and it just sort of escalated until Xbox became the generational pick. I do find it kind of funny that this generation was too young for the “glory days” of the original Halo or Gears trilogies. I do wonder if the Xbox pick could have anything to do with Minecraft, which is hugely popular among that generation, and which Microsoft now owns.

The full report from MBLM comes out on February 14 so we’ll see if there’s anything more interesting then. If you had to pick a top “brand” in your life, is a video game console or publisher one of yours? My top three would probably be Bungie, Respawn and Obsidian right now, and I won’t dare rank PlayStation over Xbox or vice versa, lest I get yelled at.

visit this link https://www.forbes.com/si .. /#1d8b337e575d
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 2 weeks ago '13        #2
uoeno  topics gone triple plat - Number 1 spot x1
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how big was the survey?
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 2 weeks ago '18        #3
SFamilyRep  topics gone triple plat - Number 1 spot x1
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To be real all I see are PS4’s being used and Xbox’s collecting dust


BTW my PSN tag is SFAMILYREP if anyone of y’all trying to get scraped up in COD:MW or 2K
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Top 10 most propped recently  2 weeks ago '16        #4
TrillPeez 
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Cuz millennials actually wanna game...gen z gets distracted and likes how easily they can transition from their 2 games to the 3 channels they watch.
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 2 weeks ago '04        #5
RatedQue 
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 TrillPeez said
Cuz millennials actually wanna game...gen z gets distracted and likes how easily they can transition from their 2 games to the 3 channels they watch.
This. My brother has xbox and I gave him my PS4 cuz that sh*t be taking up time I can do other stuff. Literally only uses the PS4 for netflix in his living room, stays in playing xbox in his bedroom switching back and forth between sh*t. He was born in 96 though and grew up on PS2
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 2 weeks ago '07        #6
Royce207 
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I started on ps2/ps3 as a millennial but now i cant stand the playstation controllers, they feel small and awkward as fu*k.. If ive played something in the past 5 years its always on my xbox.
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 2 weeks ago '17        #7
Timberwolves  topics gone triple plat - Number 1 spot x6
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 SFamilyRep said
To be real all I see are PS4’s being used and Xbox’s collecting dust


BTW my PSN tag is SFAMILYREP if anyone of y’all trying to get scraped up in COD:MW or 2K
I put the ol Ps4 to rest for good, will add you Holiday 2020 when that 5 is out

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 2 weeks ago '18        #8
dacoolestg 
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tbh playstations been the best. i regret sellin ny ps3 for weed as a kid but i had every one. only got xbox for gears of war and halo. i got the 4 now waitin for that 5 tho
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 2 weeks ago '04        #9
jewelz1132 
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Playstation has better exclusives games, but idk... Ever since the PS3, there's been something about Playstation that I can't get into. At first I thought it was the fact that I was burning games on 360, but now I pay for everything and I still don't mess with my PS4 much. The Playstation experience seems so........ isolating. It's like those stories you hear about asian men overseas, how they are shut ins that don't leave the house. Single player games, that tonal theme. It's online interface..

PS2 was kinda like that too. I guess it was different for us because we didn't play online that much. Everybody sat in a room together with 2 controllers alternating turns. That's really how we always did it from Sega/NES up to N64. XBOX had 4 controllers so that gave us that N64 vibe of party playing (def wasn't spending all that money on multi-taps for Playstation).
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 2 weeks ago '19        #10
Purpleswag23  topics gone triple plat - Number 1 spot x2
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I'm a millennial and I been team xbox for a minute
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 2 weeks ago '18        #11
S-Class 
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Xbox sucks
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 2 weeks ago '19        #12
Luka Doncic 
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Now we’re gonna have people screaming “That’s not my console”

 2 weeks ago '16        #13
LOW LIFE  topics gone triple plat - Number 1 spot x1
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I'm gen z (1997) and I disagree


 2 weeks ago '05        #14
bx old head  topics gone triple plat - Number 1 spot x4
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 2 weeks ago '13        #15
mynam3isearl 
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PlayStation has more single player/RPGs while I believe the competitive scene for Xbox brings in more competition.
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 2 weeks ago '20        #16
YoungLito  topics gone triple plat - Number 1 spot x1
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Xbox live + game pass>>>

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 2 weeks ago '16        #17
NYNY 
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Only thing I like on Xbox is backwards compatibility
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 2 weeks ago '19        #18
Hungsolow 
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PC about to take over


 2 weeks ago '15        #19
KennyKing187 
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 Purpleswag23 said
I'm a millennial and I been team xbox for a minute
I'm a millennial 2 and team Xbox all day, when it comes down to it, both system have all the major games that I play and once they start introducing crossplay it's a matter of controllers and what kind of games I okay. I mostly play shooters games so naturally I like Xbox controller over ps, the ps controllers better for f*ghting games to me
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 2 weeks ago '19        #20
Purpleswag23  topics gone triple plat - Number 1 spot x2
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 KennyKing187 said
I'm a millennial 2 and team Xbox all day, when it comes down to it, both system have all the major games that I play and once they start introducing crossplay it's a matter of controllers and what kind of games I okay. I mostly play shooters games so naturally I like Xbox controller over ps, the ps controllers better for f*ghting games to me
When they gonna do that cross play sh*t?? I'm tryna thump on some playstation n*ggas in 2k
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 2 weeks ago '15        #21
KennyKing187 
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Ps do have more single player but I play online only with other people, if it wasn't for online I wouldn't play at all.
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 2 weeks ago '11        #22
BtMkRs 
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 Hungsolow said
PC about to take over

So .. Xbox
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 2 weeks ago '19        #23
Hungsolow 
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 BtMkRs said
So .. Xbox
fu*k a console PC about to take over
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 2 weeks ago '17        #24
Lazy 
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Everyone is talking about games but the survey is about branding

This has little to do with in game experiences

C'mon y'all

 2 weeks ago '05        #25
Sub Crazy 
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The only time I was team XBOX was the 360 era.

Those days are long gone. XBOX 360 had the best exclusive arcade games. I loved my 360.
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