"Hov (Ye) on that new sh*t, n*ggas like how come? n*ggas want my old sh*t, buy my old album"
Thing is thats really how it works on the business end. If college drop out sold a mil tomorrow you would be amazed how quick kanye transitions back into his old music. The label cotrols everything about an artist down to the image, how they rap, how they act. You think he wants to walk around as the metros3xual mascot for gay fashion? No but that image sells overseas. Just like the techno sound sells better overseas, ex. Stronger, n*ggas in Paris.
Wanted to get more into it (Wayne and his skateboard image. Ross and the mafia/made man image. Why Pastor Troy never rapped the same after Universal) but I dont see the need so I deleted what I started to type. Im trying to slide to the Hardrock later anyway, fu*k this gotta go bathe.