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Dec 5 - Payless opens a fake popup shop fools influencers to buy shoes x10 the cost


 
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 2 months ago '04        #1
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DJ Maximum|M 56 heat pts56
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Dec 5 - Payless opens a fake popup shop fools influencers to buy shoes x10 the cost
 

 
New York (CNN Business)Who would be willing to pay upward of $500 for Payless shoes?

Hoodwinked social media influencers, that's who.
Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called "Palessi" in a Los Angeles mall and invited influencers to the grand opening. The store was stocked with Payless shoes in disguise.
"I would pay $400 or $500," a woman says in a TV ad, holding a pair of $19.99 sneakers. Another shopper calls the Payless shoes "elegant and sophisticated."
The stunt even included a sleek website and an Instagram account.


About 80 influencers attended over two nights, according to Payless. They shelled out a total of $3,000. One shopper spent $640 for a pair of boots, which represented an 1,800% markup. Payless, however, returned their money and let them keep the shoes. Payless said the influencers were paid a small stipend to attend.
Payless said the social experiment was meant to remind shoppers that Payless' affordable shoes are fashionable too.
"The campaign plays off of the enormous discrepancy and aims to remind consumers we are still a relevant place to shop for affordable fashion," Payless CMO Sarah Couch told Adweek.
A study published in 2008 tested the idea that price affects perceptions of quality. Subjects were given inexpensive wine to drink, but those who were told it was more expensive described it as more flavorful and pleasant to drink.
This type of marketing, in which real customers are shocked or surprised in order to create viral buzz, has been tried plenty of times.

visit this link https://www.cnn.com/2018/ .. ore/index.html

Damn people are sheep
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2 comments for "Dec 5 - Payless opens a fake popup shop fools influencers to buy shoes x10 the cost"

 2 months ago '10        #2
t from the 617 
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there really is no better word than sheep for sh*t like this

but you see it with rappers too, dudes d*ckride anything designer even if it's ugly as fu*k.

i guess most people just want acceptance from others no matter what

 2 months ago '07        #3
Ham Rove 3535 heat pts3535
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2018 where brands set up elaborate stunts to dunk on their consumers

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