3,879
 

Dec 5 - Payless opens a fake popup shop fools influencers to buy shoes x10 the cost


 
2
most viewed right now
  162
61 comments @sports


section   (0 bx goons and 1 bystanders) Share this on Twitter       Share this on Facebook
 

 2 months ago '04        #1
196 page views
2 comments


DJ Maximum|M 58 heat pts58
space
avatar space
space
$45,866 | Props total: 21507 21507
Dec 5 - Payless opens a fake popup shop fools influencers to buy shoes x10 the cost
 

 
New York (CNN Business)Who would be willing to pay upward of $500 for Payless shoes?

Hoodwinked social media influencers, that's who.
Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called "Palessi" in a Los Angeles mall and invited influencers to the grand opening. The store was stocked with Payless shoes in disguise.
"I would pay $400 or $500," a woman says in a TV ad, holding a pair of $19.99 sneakers. Another shopper calls the Payless shoes "elegant and sophisticated."
The stunt even included a sleek website and an Instagram account.


About 80 influencers attended over two nights, according to Payless. They shelled out a total of $3,000. One shopper spent $640 for a pair of boots, which represented an 1,800% markup. Payless, however, returned their money and let them keep the shoes. Payless said the influencers were paid a small stipend to attend.
Payless said the social experiment was meant to remind shoppers that Payless' affordable shoes are fashionable too.
"The campaign plays off of the enormous discrepancy and aims to remind consumers we are still a relevant place to shop for affordable fashion," Payless CMO Sarah Couch told Adweek.
A study published in 2008 tested the idea that price affects perceptions of quality. Subjects were given inexpensive wine to drink, but those who were told it was more expensive described it as more flavorful and pleasant to drink.
This type of marketing, in which real customers are shocked or surprised in order to create viral buzz, has been tried plenty of times.

visit this link https://www.cnn.com/2018/ .. ore/index.html

Damn people are sheep
+3   

2 comments for "Dec 5 - Payless opens a fake popup shop fools influencers to buy shoes x10 the cost"

 2 months ago '10        #2
t from the 617 
space
avatar space
space
$4,840 | Props total: 11460 11460
there really is no better word than sheep for sh*t like this

but you see it with rappers too, dudes d*ckride anything designer even if it's ugly as fu*k.

i guess most people just want acceptance from others no matter what

 2 months ago '07        #3
Ham Rove 3535 heat pts3535
space
avatar space
space
$57,812 | Props total: 32743 32743
2018 where brands set up elaborate stunts to dunk on their consumers

Home      
  



 
 




most viewed right now
+97online now  85
Image(s) inside Feb 17 - Tamla Horsford beaten to death at football mom slumber party
253 comments
1 day ago
@news
most viewed right now
online now  43
Video inside How Rich was Uncle Phil
49 comments
1 day ago
@movies
most viewed right now
+125online now  34
Image(s) inside Tye Tye
47 comments
1 day ago
@thotsdimesetc
most viewed right now
+20online now  19
Video inside Sosa Hussey (BMF OG) Validates Bleu Davinci Snitching and Why Big Meech..
87 comments
1 day ago
@hiphop
back to top
register contact Follow BX @ Twitter Follow BX @ Facebook search BX privacy