Hamburger helper twitter handler's doing the most

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Props Slaps
 1 year ago '06        #21
Tha Carter V 370 heat pts370
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TakeThisL and 27 others gave props
 
 1 year ago '07        #22
Windigo 31 heat pts31
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$5,707 | Props total: 1247 1247
 1 year ago '09        #23
Castor Diego 13 heat pts13
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$1,952 | Props total: 2560 2560
 Flex Luger said:
Helper must be from New York
far from new york



he's from minneapolis
 1 year ago '09        #24
K0ntrast 64 heat pts64
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 Bruv said:
goat

Dodgin the state patrol I patrol the state
Jeezy the snowman I patrol the weight
36 Oz for the 19.5 front door service yeen even gotta drive
MP and 3 others gave props
 
 1 year ago '15        #25
freddy mcgee 26 heat pts26
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$3,557 | Props total: 3765 3765
that glove is misappropriating black culture
BlackPanther and 2 others gave props
 
Teknicks and 3 others slapped this ish
 
 1 year ago '04        #26
shadow_boxer 1 heat pts
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$2,288 | Props total: 833 833
 El Caballero said:
remember when they released an entire mixtape on like thanksgiving ?

some of those tracks actually kinda went in
that joint came out in the summer but it def went in lol
 1 year ago '11        #27
RileyEsco 5 heat pts
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$11,574 | Props total: 21817 21817
 El Caballero said:



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DueCe NigGalo and 13 others gave props
 
 1 year ago '06        #28
Tha Carter V 370 heat pts370
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 TakeThisL said:


Check out Wendys twitter. They talk all kind of sh*t.
TakeThisL gave props
 
 1 year ago '15        #29
Veggie Burgers 1 heat pts
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$2,995 | Props total: 3195 3195
Reserved so I remember to download that mixtape later
Good Guy Ry gave props
 
 1 year ago '15        #30
PolygonMafia 4 heat pts
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 El Caballero said:
Holy sh*t this goes harder than 90% of any tracks I've heard in the last year or so. Move over Migos, HELLO HAMBURGLER CHOPPAZ

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Mitch931 slapped this ish
 
 1 year ago '15        #31
thirssty58 5 heat pts
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black twitter getting employed
Good Guy Ry and 5 others gave props
 
 1 year ago '04        #32
Mike T 140 heat pts140
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Look how far rap has come
Gottemscoped and 3 others gave props
 
 1 year ago '04        #33
rasheedwallace 56 heat pts56
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 Tha Carter V said:
wendy's twitter handler turned up AF






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 1 year ago '08        #34
DJHoove 2 heat pts
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 datboiicold said:
you could probably get away with playing this sh*t at a party

Ill let you know gotta high school soph hop friday im spinnin...idc im sneakin this one in on em lol
PharaohKush and 6 others gave props
 
 1 year ago '15        #35
PharaohKush 333 heat pts333
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 DJHoove said:
Ill let you know gotta high school soph hop friday im spinnin...idc im sneakin this one in on em lol


Please do
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 1 year ago '05        #36
Chuck_Remixed 262 heat pts262
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 1 year ago '14        #37
Kyu 395 heat pts395
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 El Caballero said:
 Smokingfilla said:
This actually goes though
 Johnjohn55555 said:
Yo wtf

Low key not even that bad
That sh*t is a banger

Dude was spittin, flow was wavy and that beat was a slapper.

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 1 year ago '14        #38
Kyu 395 heat pts395
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 Heyarnold69 said:
that glove is misappropriating black culture

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Stables08 slapped this ish
 
 1 year ago '16        #39
Teknicks 1 heat pts
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 El Caballero said:
remember when they released an entire mixtape on like thanksgiving ?

some of those tracks actually kinda went in



On Friday Hamburger Helper dropped a five track mixtape, "Watch the Stove." By Monday morning the brand had garnered 432,660,000 social impressions and 4,086,000 plays on SoundCloud. The response was almost unanimous; Hamburger Helper's album was a hit.

But the General Mills brand wasn't expecting that kind of viral success and engagement from the stunt, according to Liana Miller, marketing communications planner and creative lead for Helper.

"This hit us by surprise, we did not expect this kind of reaction," said Miller. "We're a small and mighty team, we are six people who just have an interest in hip hop. We did not think this was going to blow up in the way that it would."

In the works since August, the brand's in-house agency, The BellShop, decided to create a mixtape after listening to its fans on Twitter, where it had become known for commenting on hip hop news. "On Twitter everyone had been egging us on saying, 'If you're going to comment on hip hop stuff why don't you guys come out with stuff,'" said Miller.

Getting approval for a project like this, the team "told people as much as they needed to know to get it signed off," said Miller. "Our chief creative officer was like, 'Trust the kids, let it happen.'"

Hamburger Helper has a divided audience of mothers and millennials, specifically young men who often make it in their college dorm rooms, according to Miller. Given that division, the brand's Twitter account caters to its millennial male target audience.

"We felt like this was a brand that was very culturally relevant, this was a brand people grew up with," said Miller. "Through our Twitter, we wanted to embody that fun vibe in the urban millennial, so we would definitely comment on hip hop news and it caught on because as you can probably tell there aren't a lot of brands commenting or playing in the space. We're one of the few."

As for the mixtape, Hamburger Helper decided that if it were to create its own hip hop content that it would have to be something that anyone who loves hip hop music would want to listen to. "It's just good content. At the end of the day, it's most important to create something worthwhile that makes you want to listen to it and not feel like you're being sold to," said Miller. "The millennials on our team were like, 'Let's make something we would listen to, not some marketing ploy.'"

To create the songs the Minneapolis-based brand contacted local up-and-coming rappers and social influencers including DEQUEXATRON X000, Bobby Raps, DJ Tiiiiiiiiiip, Retro Spectro, Daniel Davis, GenReal. The thinking was that the artists—who were paid for their music—should be representative of the brand's consumers.

"We told them write a song about Hamburger Helper and go with it," said Miller. "We didn't tell them they had to mention Hamburger Helper this many times. We literally told them, 'Write a rap song about Hamburger Helper and then show it to us.' We didn't have any second rounds where they had to go back and edit. The only time we had to edit even one of the tracks was to make one of the beats a little bit faster."

While the mixtape wasn't actually a joke, the brand thought that its consumers and fans would be prepared for something lighthearted and fun from Hamburger Helper on April Fools' Day.

"Even though it was on April Fools it wasn't meant to be an April Fools' joke, this is actually happening," said Miller. "We just figured our audience would be ready for laughs. It was Friday, vibes were good, people were happy and excited. It was really just a matter of when our audience was ready to hear this."

As for the overwhelmingly positive response to the mixtape, Miller sees this as proof that brands must strive to be "authentic and real with millennials."

"We see so many times with brands trying to say 'bae' or be funny and doing all of these things but honestly if you're just authentic and real with the consumer and speak to them in the language that they speak and don't try to put anything down their throats then [a response] like this will happen," said Miller

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Last edited by Teknicks; 01-11-2017 at 01:44 AM..
MP and 3 others gave props
 
 1 year ago '04        #40
Phemom 
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 TakeThisL said:
That aint even the best track.



HAMBURGER ON MY BRAIN.......

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