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Supreme partners with Wiz Khalifa


 
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 7 days ago '18        #1
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niruggg 23 heat pts23
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Supreme partners with Wiz Khalifa
 

 
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The Supreme Cannabis Co. Inc. (FIRE.V) is partnering with a cannabis company founded by hip-hop star Wiz Khalifa to bring the musician's premium pot brand to Canada, but plans to tweak the incoming product to avoid running afoul of Health Canada's marijuana marketing restrictions.
Supreme Cannabis will​ pay Khalifa, the stage name of Cameron Jibril Thomaz, $1 million in cash in addition to about 5.7 million shares in the Toronto-based pot producer ​​in return for exclusive rights to distribute the musician's "Khalifa Kush" cannabis brand and provide consulting services for the next three years.
"Our belief is that to have long-term success as a brand, you need to have a technically superior product," said John Fowler, president of Supreme Cannabis, in a phone interview with BNN Bloomberg.
"The only evidence of the power of a brand is premium price mobility and we really saw that with Khalifa Kush ... It really aligns with our premium strategy."
Khalifa is a well-known user of cannabis and has previously bragged about spending US$10,000 a month on the drug before he developed his own strain of pot, which he now receives for free. His company, Khalifa Kush Enterprises, was founded in 2015 to sell that particular strain, whose genetics will be licensed to Supreme Cannabis for sale in Canada's legal pot market, as well as cannabis-infused products and concentrates in several U.S. states.

“Canada is a very important place to me with the idea for ‘Kush and Orange Juice’ [a mixtape released in 2010] being created in Toronto," Khalifa said in a statement. "It’s the perfect start for the international expansion of Khalifa Kush."
However, Khalifa Kush will be rebranded as "KK" in Canada when it's available for sale next year, in order to abide by Health Canada regulations on how cannabis is marketed in Canada, Fowler said. According to the Cannabis Act, which took effect on Oct. 17, it is prohibited to promote cannabis through testimonials or endorsements.
"We're not looking for any promotion. We're mainly looking for knowledge share from [Khalifa Kush Enterprises] to create genetics, develop products and market them in a compliant manner," Fowler said.
Rebecca Brown, founder of Crowns Consulting, a cannabis-focused marketing firm, said that with Canada's legal market still in its infancy, aligning with a major celebrity like Khalifa is an effective way of accelerating brand awareness in a limited media environment.
"The industry is in this bizarre situation where you have 60 brands launching simultaneously where you can’t use any traditional media," Brown said in a phone interview with BNN Bloomberg.
"We’re still in the process of inventing a process to work within that regulatory environment we play in."
Fowler said that Khalifa will make an appearance at Supreme's annual general meeting in Toronto this month and will later head to the company's grow facility in Kincardine, Ont. so the musician can be formally introduced to its employees.
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16 comments for "Supreme partners with Wiz Khalifa"

 7 days ago '18        #2
niruggg 23 heat pts23 OP
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Supreme Cannabis Co. Inc.
$1.05
buying more tomorrow
+3   

 7 days ago '16        #3
BlueGold 10 heat pts10
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 niruggg said
Supreme Cannabis Co. Inc.
$1.05
buying more tomorrow
So whatís the best place or app to download to my phone to start investing into stocks?
+2   

 7 days ago '13        #4
i e o killatofu 3 heat pts
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canada one of the best places to invest in rec weed right now. was even sweeter last year

 7 days ago '18        #5
niruggg 23 heat pts23 OP
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 BlueGold said
So whatís the best place or app to download to my phone to start investing into stocks?
I have

etrade
fidelity
robinhood
+3   

 7 days ago '07        #6
j_k1dd 8 heat pts
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FIRE Underrated,most definitely.

Hopefully they can navigate Health Canada restrictions properly, without it blowing up in their face. One bad move and they could possibly take away their licence to sell.

ACB/Tweed/Namaste have been very careful in only branding and sponsoring events, without putting a name/face on their products.

 6 days ago '16        #7
BlueGold 10 heat pts10
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 niruggg said
I have

etrade
fidelity
robinhood
Do you have to pay to use these?

Never bought stocks so Iím just curious as to how this whole thing works when you download the app and sign up.

 6 days ago '18        #8
niruggg 23 heat pts23 OP
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 BlueGold said
Do you have to pay to use these?

Never bought stocks so Iím just curious as to how this whole thing works when you download the app and sign up.
etrade charges a commission for each sale or purchase hold up...

[video - click to view]


robinhood no commission but iím new to them
+1   

 6 days ago '16        #9
BlueGold 10 heat pts10
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 niruggg said
etrade charges a commission for each sale or purchase hold up...


robinhood no commission but iím new to them
Good looking out cuh!

White america here I come
+3   

 6 days ago '15        #10
redcodeinesyrup 12 heat pts12
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n*gga made it seem like it was

supreme new york

the clothing brand
+1   

 6 days ago '17        #11
92baby 1 heat pts
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 redcodeinesyrup said
n*gga made it seem like it was

supreme new york

the clothing brand
Just as important

 6 days ago '18        #12
niruggg 23 heat pts23 OP
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 BlueGold said
Good looking out cuh!
america here I come
fixed
this is the money spot the only color that counts is green

but yeah do ya thing

[video - click to view]

+1   

 6 days ago '16        #13
BlueGold 10 heat pts10
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 niruggg said
fixed
this is the money spot the only color that counts is green

but yeah do ya thing
I like that a lot huh ďDJ Khaled VoiceĒ
+1   

 6 days ago '18        #14
niruggg 23 heat pts23 OP
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 redcodeinesyrup said
n*gga made it seem like it was

supreme new york

the clothing brand
the very first line of the article
The Supreme Cannabis Co. Inc. (FIRE.V) is partnering with a cannabis company founded by hip-hop star Wiz Khalifa to bring the musician's premium pot brand to Canada,
difference between making money and spending it

...and fu*k Supreme

[pic - click to view]


banging on my chest

 6 days ago '11        #15
Broseph Stalin 47 heat pts47
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get paid young n*gga get paid

 niruggg said
Supreme Cannabis Co. Inc.
$1.05
buying more tomorrow

+1   

 6 days ago '18        #16
niruggg 23 heat pts23 OP
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 Broseph Stalin said
get paid young n*gga get paid





[pic - click to view]


come join us in the money spot



Last edited by niruggg; 12-07-2018 at 05:07 PM..
+1   

 6 days ago '07        #17
Avon_Barksdale 4643 heat pts4643
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 BlueGold said
Good looking out cuh!

White america here I come

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