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BMW unveils new redesigned logo


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 4 weeks ago '04        #1
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x Tha Arkitek x 
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BMW unveils new redesigned logo
 

 
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BMW is becoming a relationship brand. the old black ring was replaced, letting the new logo radiate more openness and clarity,’ comments Jens Thiemer, Senior Vice President Customer & Brand at BMW. ‘We want to use this new transparent version to invite our customers, more than ever, to become part of the world of BMW. in addition, our new brand design is geared to the challenges and opportunities of digitalization for brands. with visual restraint and graphic flexibility, we are equipping ourselves for the vast variety of touch points in communication at which BMW will be present, online and offline, in the future. the new logo and brand design symbolize the brand’s significance and relevance for mobility and driving pleasure in the future.’
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 4 weeks ago '18        #2
Hoosier Cruiser 
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I like the minimalist design
+45   

 4 weeks ago '18        #3
BrooklynDamien  topics gone triple plat - Number 1 spot x1
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Exact face I made^^^^
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 4 weeks ago '18        #4
KdenIII 
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should have made the letters black

meh
+17   

 4 weeks ago '15        #5
Prad Bitt 
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That 53’ version >>>
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 4 weeks ago '07        #6
ptwist 
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 Hoosier Cruiser said
I like the minimalist design
Clean.

This should’ve been introduced a few years earlier, but glad they can jump on the minimalist wave.

Design works a little better with their current line up of vehicles.
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 4 weeks ago '14        #7
Ken Spiffy Jr 
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+7   

 4 weeks ago '14        #8
Pilscy  topics gone triple plat - Number 1 spot x1
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Sorry but the 97 version is the best one

The new logo letters better have a alternative version with black letters

speaking from a graphic design point of view, White doesn’t contrast as well as black on most colors


It may work tho because bmw usually use blue, black, grey and dark/washed colors
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 4 weeks ago '17        #9
Naga Sadow  topics gone triple plat - Number 1 spot x3
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It's a shame that they also think this is a good design.




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 4 weeks ago '18        #10
Mr Tibbs 
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 x Tha Arkitek x said
I’m not sure if you got the memo but.....You can’t talk about Logos in this site.



Is it me or is the...... Spacing between the bottom of the B and blue. Looks off when you compare it to the bottom spacing of the other letters to the propellers (Finding Forrester). Also, it would better if it wasn’t so raised.


Last edited by Mr Tibbs; 03-04-2020 at 04:37 PM..
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 4 weeks ago '04        #11
xbossxplayax 
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Fwiw imo that logo alone is responsible for that 760li selling less than one tenth of no option s560 even if the price difference is negligible when all things considered so i dont think whatever they do with the logo is going to have any discernible effect on anything material
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Top 10 most propped recently  4 weeks ago '13        #12
Commission 
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Benz > BMW
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 4 weeks ago '17        #13
Mario Chalmers 
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Source?

 4 weeks ago '17        #14
Poncho520 
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Smh, y'all just buy anything hung



















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 4 weeks ago '15        #15
Jital 
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Suits the modern edrive brand
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 4 weeks ago '08        #16
flav 
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Interesting

The same way icons on PCs, Macs and phones went from the “3D look” to simplified and flattened

Looks actually cleaner
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 4 weeks ago '13        #17
Phenom354 
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The logo is the least of their problems
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 4 weeks ago '16        #18
BxCastro 
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97 >>>>

Always will be the classic logo
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 4 weeks ago '07        #19
Cartel-Clipz 
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I was coming in to talk sh*t but I actually like it
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 4 weeks ago '16        #20
NYNY 
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IMO this should be the logo for their electric cars only
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 4 weeks ago '19        #21
Number5 
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Still one of the weakest logos in the car game.
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 4 weeks ago '20        #22
TopDawg103 
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Everybody knows BMW stands for Black.Man.Working. They a*s caught on to it lol..
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 4 weeks ago '04        #23
cold_young_thug  topics gone triple plat - Number 1 spot x2
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that looks trash
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 4 weeks ago '16        #24
The Waraba  topics gone triple plat - Number 1 spot x2
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 4 weeks ago '16        #25
kamal1978 
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They should just put BMW in circle


Their cars are sh*t anyway, so a new logo won't fix that
-2   

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