Sorta agree with you, especially on the lebron part. I think Lebron like most of todays stars is contempt with being the buddy of his peers rather than a constant thorn in their sides etc.
But in regards to what you said about MJ, I firmly believe that there isnt really much that separates MJ, magic and even bird. They all shared the same attitude and competitive spirit/ desire to crush whoever was before them. sh*t, the only reason they are cool now is out of respect for how much they kicked eachothers a.ss during their wars. It can even be argued that magic and bird came into the league with the type of championship attitude that took Mike a few years to develop. I look at Mj and Magic as equals in every way on and off the court. They contributed equally to the leagues popularity and success in their day, and have similar successes off the court.
I just think over the years the media built this aura about mike that influenced fans to put him on this unreachable pedistal when it comes to all aspects of the sport, when in reality there were those who came before him with just as much passion, drive etc. for the game and even some who achieved equal or slightly greater success.
Individually, Jordan was above Magic in almost every aspect of the game. Jordan could have played PG if he wanted to and if the team needed him too. Hell when he did, he basically averaged a triple double for a month. If you look up almost every boxscore, Jordan individually had the better game between the two in the match up battle. Magic had more team success because he played with Kareem & Worthy. Once we drafted Pippen and Horace Grant in 88, is where the team success became more prevalent.
I believe Magic and Bird were competitive, hell you have to be when you reach their level of success. But do I think they were as competitive as Jordan? Absolutely not. I don't think they thrived off of humiliating their opponent, or look for almost any and everything to give them a motivational or competitive edge. Even Magic himself admitted nobody was as competitive as Jordan.