Apple cuts Tim Cook's pay 15% for missing sales goals

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 1 week ago '10        #21
GBREEZE 238 heat pts238
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the sheep are starting to wake up. they are realizing apple isnt anything special at all. whats really funny is everyone said apple's sales will go through the roof because of note 7 failure. hold this L stanleys, there are plenty more coming.
 1 week ago '09        #22
ShadyVsEminem 232 heat pts232
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 DJ EM Double said:
All of Tim Cook's ideas for the future are literally everything Jobs said he hated in keynotes, he said stylus sucks boom stylus, no big phones boom big phones

now he is fresh out of things Jobs said sucked so who knows what they are going to do now
Maybe he will bring back a physical keypad
 1 week ago '12        #23
Prostyle 2 heat pts
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Yes the bubble is exploding.

Come back to earth baby.
 1 week ago '08        #24
flav 
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The aftershocks of bad decisions are finally starting to take effect on his pockets.

This better be a wake-up call srs
 1 week ago '04        #25
Mike T 87 heat pts87
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Apple been coasting off of Woz & Steve. I havent seen sh*t innovative from Apple since 1st Iphone/pad. If im wrong put me on.
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 1 week ago '07        #26
ptwist 37 heat pts37
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 Y.G. said:
Nothing wrong with their marketing. It's the fact that their product lineup is as weak as it's ever been.

Jobs was the creative, Cook is just a supply chain guy. Until they get another mind like Jobs in there to man the ship, the product line will continue to be stagnate.

Eh...stanning aside I think mobile tech as a whole (including apple) has reached a ceiling.

And I stand by that the marketing is a little dated everything from the actual presentations, hype videos, and commercials. It's time they just go in a different direction... and if they decide to do any major product changes the marketing can also get a refresh.

As someone mentioned the brand is on coast mode since Jobs died... not a bad thing, but everything has a shelf life including the current marketing.
 1 week ago '06        #27
acAWN 3 heat pts
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They just need to redo iOS. There's not much you can do with the design now.
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 1 week ago '05        #28
Y.G. 27 heat pts27
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 ptwist said:
Eh...stanning aside I think mobile tech as a whole (including apple) has reached a ceiling.

And I stand by that the marketing is a little dated everything from the actual presentations, hype videos, and commercials. It's time they just go in a different direction... and if they decide to do any major product changes the marketing can also get a refresh.

As someone mentioned the brand is on coast mode since Jobs died... not a bad thing, but everything has a shelf life including the current marketing.
It's not just mobile. Their entire lineup is lackluster. Sales are down across the board for all 3 major product categories: iPhone, iPad and Mac.

There's nothing wrong with the marketing. The marketing machine is as strong as ever considering Apple is still the most valuable brand on planet Earth. It's the products themselves that people are starting to dismiss. Sales prove this.

If they make a revamp of the product line, or even decide to just match the competition, they can use the same exact marketing strategies and sales will still be booming. If they continue down this path of non-innovative product releases but decide to "revamp" marketing, sales will continue declining.
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 1 week ago '08        #29
RokkyRok 49 heat pts49
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 GBREEZE said:
the sheep are starting to wake up. they are realizing apple isnt anything special at all. whats really funny is everyone said apple's sales will go through the roof because of note 7 failure. hold this L stanleys, there are plenty more coming.
I feel like the battery shutdown issues with the iphone 6 & 6s acted as a counterbalance for it. In fact I feel, if apple doesn't address or fix the battery issue before the iphone 8 is unveiled, that the iphone line might actually be done. It screams planned obsolescence & if consumer confidence in the product drops it would be a wrap for the company.
 1 week ago '05        #30
ReDvIaGrA 31 heat pts31
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Every winning championship Athelete has to retire some day. Its the game.
 1 week ago '17        #31
Tadgh 13 heat pts13
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I don't think dissatisfaction with the product is as big of a factor as you'd expect. It's a factor of course, but a lot of people that I know wait one the new releases knowing there will be bugs and sh*t that have to be sorted out. So by time they feel confident enough in the product to purchase, the new phone already has a rough date for release. Couple that with the terms of upgrades for most service providers (aside from stuff like Apple Forever) it makes sense that they see some drop-offs.

Maybe the cuts in his pay can go to upgrade the suicide nets on their China factory


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Perhaps they take a note out of the Heavyweights playbook?


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 1 week ago '16        #32
SlapThatTaco82 1 heat pts
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I wish more corporations would do this.
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 1 week ago '16        #33
aarondk88 
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the iphone that drops this year will be the make or break for mr. cook
 1 week ago '06        #34
lato9905 23 heat pts23
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 6 days ago '04        #35
R0CAF3LLA_pimp 29 heat pts29
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 nbrock said:
He needs to be fired. No type of innovation.
new product line apple watch
smallest macs every built
most powerful iphones ever built
new air pods tech
still running the tech world...

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 6 days ago '16        #36
B86 
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 NYFASHIONKING said:
Had iPhone and Galaxy's and Galaxy's are waaaay better. Samsung Gangnam for life.
Real sh*t. iPhone 6s plus was my first iphone, and was replaced with an android 4 months later. I know it's subject to opinion, I guess, but I really feel like you would have to be an idiot if you think an iPhone compares to any flagship android
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 6 days ago '04        #37
dre03 
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 nbrock said:
He needs to be fired. No type of innovation.
When you go from one of the most brilliant minds ever known in our technology history to just an above average smart person... there will definitely be a drop-off

I said from day one that when Jobs passed... There would be no way Apple would continue to live up to the reputation and standard he set... And this coming from a person who hasn't been a fan of Apple products in at least a decade...

But Jobs was brilliant he knew how to build hype and live up to the hype with solid innovation...

Tim Cook just using Jobs playbook isn't going to cut it because he doesn't know how to adjust... Cook and really no one will ever live up to Jobs standards... It will take a while for people to lower their expectations of Apple before it begins setting new heights again
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 6 days ago '16        #38
Knucklez 
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fire that n*gga
 6 days ago '16        #39
Knucklez 
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 dre03 said:
When you go from one of the most brilliant minds ever known in our technology history to just an above average smart person... there will definitely be a drop-off

I said from day one that when Jobs passed... There would be no way Apple would continue to live up to the reputation and standard he set... And this coming from a person who hasn't been a fan of Apple products in at least a decade...

But Jobs was brilliant he knew how to build hype and live up to the hype with solid innovation...

Tim Cook just using Jobs playbook isn't going to cut it because he doesn't know how to adjust... Cook and really no one will ever live up to Jobs standards... It will take a while for people to lower their expectations of Apple before it begins setting new heights again
steve jobs aint no brilliant mind. He just knows what people want, gotta stop hyping this guy like hes some super genius. A lot of people think of things and have great ideas they just dont have the income or people that can make those things. Tim Cook just does a horrible job at that, simple sh*t like removing headphone jacks and making pcs where you have to buy dongles.


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 4 days ago '15        #40
screwhead501 5 heat pts
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probably took him being a sociopath to get to that level. That 15% is gonna eat at him and he'll do whatever it takes to get it back...
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