online users
thotties       tv/movies       gaming       gear       tech       guap       rides       eats       health       bxwf       misc

Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business


topics gone triple plat - Number 1 spot 3X PLAT

section  1   0 bx goons and 1 bystanders Share this on Twitter       Share this on Facebook

section tech

 2 months ago '09        #1
407 page views

Tiko377  topics gone triple plat - Number 1 spot x4
Props total: 22265 22 K  Slaps total: 2919 2 K
icon Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business

Walmart has agreed to buy TV maker Vizio, the companies announced Tuesday, as the largest U.S. retailer grows its high-profit ad business.

Walmart will acquire Vizio for $2.3 billion, or $11.50 per share, in cash. The big-box retailer announced the acquisition as it reported its fourth-quarter earnings.

Vizio shares, which spiked after reports of the deal first emerged last week, closed at $9.53 on Friday. They jumped 15% during early trading Tuesday.

Walmart and its Sam’s Club warehouse chain have long been major sellers of Vizio devices. But in buying the company, Walmart touted the potential to boost its ad business through Vizio’s SmartCast Operating System, which allows users to stream free ad-supported content on their TVs.

As it pushes for higher profits, the retail titan has tried to expand its media business Walmart Connect, which comes with bigger profit margins than selling groceries or clothing. The segment’s advertising sales grew 22% in the fourth quarter.

“We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points. We also believe it enables a profitable advertising business that is rapidly scaling,” said Seth Dallaire, executive vice president and chief revenue officer of Walmart U.S., in a statement.

The move comes as Walmart tries to compete with Amazon’s growing ad segment.

Walmart’s control of the Vizio platform will give companies that advertise with the retailer a greater reach. In a news release, Walmart said Vizio’s SmartCast system has 18 million active accounts.

The retailer also said it could offer “innovative television and in-home entertainment and media experiences” after it acquires the TV maker.

 https://www.cnbc.com/2024 .. -business.html


 2 months ago '06        #2
whammy  topics gone triple plat - Number 1 spot x12
Props total: 48132 48 K  Slaps total: 3047 3 K
Walmart is going to start giving away Vizio tv's so they can get that sweet ad revenue and promote Walmart+.

 2 months ago '13        #3
OfficerStanley  topics gone triple plat - Number 1 spot x6
Props total: 4014 4 K  Slaps total: 1188 1 K
Hisense and TCL came through and took Vizio’s lane of budget friendly with decent specs tv’s.

 2 months ago '04        #4
Props total: 12350 12 K  Slaps total: 1749 1 K
worst tv ive ever owned was vizio, this is on brand for walmart, junk.

 2 months ago '06        #5
Props total: 9352 9 K  Slaps total: 3719 3 K
hmmm, so they gonna just rebrand their Onn. tvs and put them inside Vizio plastic?

 2 months ago '04        #6
eazyvaboy  topics gone triple plat - Number 1 spot x14
Props total: 59885 59 K  Slaps total: 2739 2 K
Great Value TVs now.


I fell for that Black Friday bullsh!t over a decade ago. Will never get a Vizio again.

Now you get Black Friday Vizio junk year round.

say something...

Sign me up


most viewed right now
Video inside "100% true" - Roc-A-Fella founder Dame Dash CONFIRMS hip hop is a CIA p..
1 day ago
most viewed right now
Image(s) inside nigerian bodybuilder shot and k*lled by his wife
24 hours ago
most viewed right now
Video inside Truth Hurts
1 day ago
most viewed right now
Apr 15-Ohio mom says she k*lled her 5 year old son because he brought snacks i..
1 day ago
back to top