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Poor iPhone Sales Panic Apple, Frustrating iPhone 5G Delay, Massive iPhone XR Price Cut


 
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 4 months ago '09        #1
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Tiko377 1991 heat pts1991
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Poor iPhone Sales Panic Apple, Frustrating iPhone 5G Delay, Massive iPhone XR Price Cut
 

 
Taking a look back at another week of news from Cupertino, this week’s Apple Loop includes Apple’s response to falling iPhone sales, no 5G for next year’s iPhone, the return of TouchID, no new AirPods for Christmas, the first official iPhone XR cover, and the legend of the Apple Store.

Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).

iPhone XR’s $300 Discount

Apple continues to react to the low sales of the iPhone with decisions that feel more panicked and planned. Take the latest $300 discount on the iPhone XR. Announced just over one month after it was launched, this is yet another sign that Apple’s 2018 portfolio of smartphones is not delivering the expected volumes. Sure you have to trade in an iPhone 7 Plus to get the discount, but Apple advertising a cut in iPhone process on its home page is not a good sign, as I reported earlier this week:

Although Tim Cook and his team are looking to move to services for more of its income, the “iPhone as a luxury item” approach requires a high ticket price that people are willing to pay (and Apple’s books require the high margins on the high price of these new smartphones).

If people are not willing to pay, then either Apple will have to get use to lower annual hardware sales (and a smaller pool of users to sell services and accessories to) or a direct cut in the price of the new iPhone family. The former will make it much harder to build up the services side of the business, while the latter would be a tacit admission that the pricing strategy of the iPhone is wrong.

Apple’s 5G Pain

Assuming that Apple can scramble through to September 2019 and the next annual iteration of the iPhone, what can Cupertino offer? There lies a problem. As the Android world embraces 5G partnerships in the US, UK and further afield, Apple will be left without a 5G handset in 2019… and may be waiting until Q3 2020 before the super fast connectivity can be offered to the iOS faithful. Bloomberg’s Apple team has the details:

As with 3G and 4G, the two previous generations of mobile technology, Apple will wait as long as a year after the initial deployment of the new networks before its main product gets the capability to access them, said the people, who asked not to be identified discussing the company’s plans.

… This time, 5G boosters argue the switch is a much bigger speed upgrade, making Apple’s decision to wait riskier. The networks will open the floodgates to new types of mobile computing, 5G advocates say.

Forbes’ Gordon Kelly looks at the potential impact that a two year wait could have on Apple:

In fact, 5G is so fast and reliable it is expected to replace home broadband and that changes the game for how we use and what we can expect from our phones. This is not a technology you bench for a few years.

5G causes a further problem for Apple as well. When the company does eventually get 5G into its iPhones, the technology comes with higher licencing costs than 4G which will drive up prices. For rivals, this is easier to swallow but Apple is already under attack for excessive asking prices and additional ownership costs.

The Return Of TouchID

What can Apple offer in its next handsets? It looks like that the only step may be to bring back technology to the iPhone that it has quickly dismissed in a rush to offer something new on the iPhone X. Is it time to welcome back TouchID and fingerprint recognition on the iPhone?

The modern twist is the use of in-display fingerprint reader technology and Patently Apple notes that Apple is currently evaluating biometric sensor suppliers O-film, General Interface Solution and TPK Holding. Interestingly, this is said to be for next year’s iPads first but used as a trial ahead of introducing it in new iPhones.

Why iPads first? Apple is looking for a solution to reduce the bezel size and eliminate the home button on the iPad and iPad Mini ranges but avoid the cost of adding Face ID. An in-display fingerprint reader fulfills this job perfectly. It also gives Apple a lower risk product line to vet the technology before adding it into the premium iPhone and iPad Pro ranges.

No New AirPods For Christmas

While there will not be an update to the AirPods before Christmas, a refresh of Apple’s wireless headphones is expected early in 2019. These won’t be the AirPods 2, instead they will feature new charging options and an improved carry case. Andrew Liptak reports:

There were rumors all summer that upgraded AirPods would debut during this fall’s product launches, but they never appeared on stage. If [analyst Ming-Chi Kuo]’s predictions are correct, the new models will have “wireless charging support,” although it’s not clear if that means an upgraded case or the earpieces themselves. There are some other changes that line up with prior rumors as well — Kuo says that the next model will come with upgraded Bluetooth specs, an upgraded hinge on the case, and that some internal components will be a bit more expensive. There have also been rumors that 2019 will also bring a new set of high-end AirPods that will be water resistant and will come with noise cancelation.

More at The Verge. As or the AirPods 2, a recently published patent suggests that Apple may look to make the Airpods symmetrical so that they can fit in either ear, and then use biometric recognition to work out if it is the right channel or the left channel:

The AirPods described in the Earbuds with compliant member patent would contain biometric sensors that are able to make certain measurements when touching the skin. Furthermore, sensors would determine whether an AirPod has been inserted in the right or left ear and adapt sound delivery and microphone use accordingly. Also, these new AirPods should fit and feel even better than the first-gen models.

Protecting Your iPhone XR

Following on from Daring Fireball’s note last week of the lack of official Apple cases for the iPhone XR… Apple has announced an official Apple case for the iPhone XR. To prevent the colourful choices of the XR behind hidden, the case is a transparent polycarbonate shell with flexible buttons. David Phelan picks out the pertinent questions:

It looks great, it's a perfect fit and it sneaks a little round the edge of the phone so that the display is partly protected, unlike some cases where a screen protector is needed, too.

There are cases which offer better protection, such as Mous, and more colourful patterns than the simple effect here. But in terms of pure, transparent protection that lets you see the iPhone inside in all its glory, it's pretty good.

And Finally…

As Tim Cook’s Apple looks towards increased revenue from services, the Apple Store becomes even more critical to ongoing financial success. Jonny Bunning takes a closer look at what he describes as “a well-managed fiction story” of employees, banned words, and the idea of working not in a shop but for a higher calling:

Johnson and Jobs wanted ambassadors whose ostensible role was not to sell products – uniquely, Apple store employees receive no commission – but to create positive customer sentiment and repair trust in the brand when it broke. That was hard to do if your stuff was lumped in with everyone else’s in a big electronics store, overseen by third-party staff lacking any special expertise or interest in what you wanted to sell.

The goal was to take full control of the brand image while humanizing it. The problem, however, was that humans can be rather unruly.

visit this link https://www.forbes.com/si .. /#576f50945c97
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59 comments for "Poor iPhone Sales Panic Apple, Frustrating iPhone 5G Delay, Massive iPhone XR Price Cut"

 4 months ago '16        #2
postemupndunkit 6 heat pts
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Tim needs to go

The price points of these latest iPhones are crazy

IPhone xR is a thousand dollars in Canada

Why the fu*k would I pay that much for that phone
+46   

 4 months ago '10        #3
DunkinMyNutz 3 heat pts
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 postemupndunkit said
Tim needs to go

The price points of these latest iPhones are crazy

IPhone xR is a thousand dollars in Canada

Why the fu*k would I pay that much for that phone
I was a note fan for years. been on the iphone game for about 2 years almost. i couldnt go back to android. i utilize the high quality imaging on the imessage so much because so many people have it. and facetime is higher quality than snapchat or instagram video. i agree the prices are fu*king ridiculos. i fu*king HOPE android RCS rollout goes phone wide soon because if thats the case apple with have to lower prices to keep users on their phones.
+9   

 4 months ago '18        #4
paulpajepatt 
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we dont want 5 g
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 4 months ago '05        #5
dmunson318 1 heat pts
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Man I don’t know wtf they were thinking but regular joes don’t have $1000 to drop on a cell phone every year. U had to see the well was going to run dry real fast! Then you aren’t even releasing features that makes me want to leave my current device to grab the latest. I don’t give af about no damn animoji’s Or Group FaceTime when we’ve had Skype all this time. That’s not enough to push your device over the 1000 dollar mark when your hardware features are comparable to competitors. You want a premium for your device then it better set itself apart from the rest of the crowd by a mile. That’s just my opinion.
+39   

Top 10 most propped recently  4 months ago '15        #6
suavehooper 1469 heat pts1469
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Good
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 4 months ago '15        #7
katurner 92 97 heat pts97
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lol when iPhone 7 is still a modern model what did they expect.

They didn't offer anything new
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 4 months ago '07        #8
Bighempin of QM 15 heat pts15
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Man all the phones look the same
+6   

 4 months ago '09        #9
ShadyVsEminem 252 heat pts252
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 paulpajepatt said
we dont want 5 g
How will people play full 720p videos on their $1000 iphone XRs without 5g?
+6   

 4 months ago '17        #10
justin747 44 heat pts44
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 DunkinMyNutz said
I was a note fan for years. been on the iphone game for about 2 years almost. i couldnt go back to android. i utilize the high quality imaging on the imessage so much because so many people have it. and facetime is higher quality than snapchat or instagram video. i agree the prices are fu*king ridiculos. i fu*king HOPE android RCS rollout goes phone wide soon because if thats the case apple with have to lower prices to keep users on their phones.
Apple will never, and I mean never decrease the price of their phones and you explained why in the comment.

I was a note fan for years. been on the iphone game for about 2 years almost. i couldnt go back to android
They have your money no matter what. You won't even consider another device. They know this so they have no incentive to decrease prices.

I understand what you like with the iPhone and it makes sense, but if you only use iOS without even considering the competitors then they have your money in a headlock.
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 4 months ago '11        #11
Deuterion 2 heat pts
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They need to come back to reality with the prices.

iPhone XR is the same price as a Galaxy S9
iPhone XS is the same price as the Note 9
iPhone XS Max is more expensive than all.

Apple is out of their rabbit a*s minds.
+19   

 4 months ago '16        #12
TrapInBriks11 
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The legacy Jobs created is the only reason why they lasted on top this long. They dont have anybody that can replace him, they dont even have a clue what to do without him. You can see this with the generation of iphone that came after his death and onwards.
+9   

 4 months ago '11        #13
Jaymalls 58 heat pts58
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 katurner 92 said
lol when iPhone 7 is still a modern model what did they expect.

They didn't offer anything new
This, my 7 plus is still fuego... no reason to upgrade yet. Unless I was a female and wanted to take better pictures or flex on people who probably have better credit then me!
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 4 months ago '18        #14
Txheat 47 heat pts47
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I’ve got the 8 plus and I walked into the Apple store this past weekend with the intention of buying a IPhone XS Max. I played with that sh*t for like 5 mins then realized it didn’t offer anything new that my 8 Plus doesn’t have already.

Tim Cook and the whole apple brand has been a joke since Jobs died. They teaming up with fu*king High Fashion designers to come out with watch bands and sh*t. GTFOH!

It sucks because I wish android had the same feel as iPhone. If it did I’d switch in a heartbeat but all my sh*t is Apple now so they got me hooked
+13   

 4 months ago '17        #15
TROY 
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 DunkinMyNutz said
I was a note fan for years. been on the iphone game for about 2 years almost. i couldnt go back to android. i utilize the high quality imaging on the imessage so much because so many people have it. and facetime is higher quality than snapchat or instagram video. i agree the prices are fu*king ridiculos. i fu*king HOPE android RCS rollout goes phone wide soon because if thats the case apple with have to lower prices to keep users on their phones.
That’s what made me come back bruh. Imessage and the higher quality videos, snap too, and I worry less with my iPhone

On my android phones I had to worry about battery drain with WiFi or Bluetooth or location even tho they are turned off. Texts don’t get delivered even tho they say otherwise

Came back a year ago and I don’t regret it none. But android is supposed to be doing RCS soon. At least T-Mobile is
+3   

 4 months ago '05        #16
Wondah_Woman 9 heat pts
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 Txheat said
I’ve got the 8 plus and I walked into the Apple store this past weekend with the intention of buying a IPhone XS Max. I played with that sh*t for like 5 mins then realized it didn’t offer anything new that my 8 Plus doesn’t have already.

Tim Cook and the whole apple brand has been a joke since Jobs died. They teaming up with fu*king High Fashion designers to come out with watch bands and sh*t. GTFOH!

It sucks because I wish android had the same feel as iPhone. If it did I’d switch in a heartbeat but all my sh*t is Apple now so they got me hooked
All this. I think people are past the point of upgrading just because. At least I know I am.
+7   

 4 months ago '05        #17
carden2 15 heat pts15
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 Txheat said
I’ve got the 8 plus and I walked into the Apple store this past weekend with the intention of buying a IPhone XS Max. I played with that sh*t for like 5 mins then realized it didn’t offer anything new that my 8 Plus doesn’t have already.

Tim Cook and the whole apple brand has been a joke since Jobs died. They teaming up with fu*king High Fashion designers to come out with watch bands and sh*t. GTFOH!

It sucks because I wish android had the same feel as iPhone. If it did I’d switch in a heartbeat but all my sh*t is Apple now so they got me hooked
Android has customization. I am an iOS developer but my main phone is Samsung s9. I miss imessags but that's it. I like how Android you can make your own with the right launcher
+10   

 4 months ago '17        #18
Harasnart 5 heat pts
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 postemupndunkit said
Tim needs to go

The price points of these latest iPhones are crazy

IPhone xR is a thousand dollars in Canada

Why the fu*k would I pay that much for that phone
The new pixel and note 3 are almost the same price as iPhone XS...

All top of the line phones costs that much.

Cars are the same... all cars cost 5-10k more than they would have 10 years ago

 4 months ago '15        #19
Minkscobar! 77 heat pts77
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 Txheat said
I’ve got the 8 plus and I walked into the Apple store this past weekend with the intention of buying a IPhone XS Max. I played with that sh*t for like 5 mins then realized it didn’t offer anything new that my 8 Plus doesn’t have already.

Tim Cook and the whole apple brand has been a joke since Jobs died. They teaming up with fu*king High Fashion designers to come out with watch bands and sh*t. GTFOH!

It sucks because I wish android had the same feel as iPhone. If it did I’d switch in a heartbeat but all my sh*t is Apple now so they got me hooked
Im team IPhone simply because i have everything backed up to my PC, and whenever I get a new phone all my sh*t is there.
+2   

 4 months ago '18        #20
Oswaldgatesjr 20 heat pts20
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5g was in dubai like 5 years ago wtf

 4 months ago '07        #21
young mad 1 heat pts
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Damn just bought the xr last month

 4 months ago '18        #22
Hollywood 5 heat pts
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 Oswaldgatesjr said
5g was in dubai like 5 years ago wtf
trust me, you don't want 5g


[instagram - click to view]



unless you're illuminati and need more control before your time is up


PS: he's lying about the no-permanent damage. They're projecting high frequency radiation that pierces your skin.


Last edited by Hollywood; 12-10-2018 at 07:27 PM..
+1   

 4 months ago '05        #23
TheChampIsHere! 
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Cook gotta go....period!
+3   

 4 months ago '04        #24
youngsiz 5 heat pts
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they say the same thing every wait until Christmas is over before you can really judge they haven’t even started most of the promos yet
-2   

 4 months ago '17        #25
justin747 44 heat pts44
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 Txheat said
I’ve got the 8 plus and I walked into the Apple store this past weekend with the intention of buying a IPhone XS Max. I played with that sh*t for like 5 mins then realized it didn’t offer anything new that my 8 Plus doesn’t have already.

Tim Cook and the whole apple brand has been a joke since Jobs died. They teaming up with fu*king High Fashion designers to come out with watch bands and sh*t. GTFOH!

It sucks because I wish android had the same feel as iPhone. If it did I’d switch in a heartbeat but all my sh*t is Apple now so they got me hooked
How do you know it doesn't have the same feel? Have you used a high end Android phone recently?

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